ANTONY MORATO SPRING SUMMER 2023 CAMPAIGN | #ss23

Antony Morato presents the new SS23 campaign

The values of uniqueness at the basis of the philosophy of the Antony Morato inspire the new Spring-Summer 2023 campaign, realised by the lens of Javier Biosca.

The campaign is developed on three subjects, dedicated to as many dimensions of the Spring-Summer 2023 collection: the "Fashion" world, presents garments and outfits inspired by the season's trends, highlighting the eclectic style of the Antony Morato collections; the "Suits" world, features the formal suits interpreted by the brand, with slim silhouettes and bold colours such as indigo blue, sky blue and sage green. At last the "Denim": a celebration of the iconic jeans, in which the different fits are emphasised by the combination with simple white t-shirts in an essential look worn by the characters barefoot.

The images of the campaign represent groups of men portrayed against a white background, protagonists of various ethnic groups among whom it is immediate to perceive a strong interaction: dynamic scenes that underline an international masculine concept, complex in its diversity but very defined in its spirit of belonging and sharing the same values. For these contemporary protagonists, the group becomes the natural dimension of experience and expression because it does not erase the individual but rather enhances it.

They are confident, curious, metropolitan men with their own character and unique and particular roots who recognise in the group the same feeling, the same cultural references and the same ease in expressing their personality, which emerges spontaneously and decisively.