Deutsche Telekom - Sharenting (Germany, 2023, Subtitled)

A new campaign from Deutsche Telekom and creative agency adam&eveBERLIN demonstrates the increased risks parents face thanks to the rise of data misuse and artificial intelligence (AI).

In a hero film, AI is dramatically used to draw attention to risks of itself - AI. In addition to the opportunities of digitalization, Telekom wants to point out the urgency of responsible handling of personal data in the digital world.

Pictures of holidays, family celebrations or weekend trips with the whole family - these are emotional moments that friends, and relatives want to share immediately. Often this happens all too carelessly. Once posted on the internet, this personal data is available worldwide and without limits. With the #ShareWithCare campaign, Deutsche Telekom wants to raise awareness for responsible handling of photos and data. The communication kicks off with the oppressive deepfake spot "A Message from Ella". It uses the example of a family to show the consequences of sharing children's photos on the Internet. Telekom draws attention to so-called "sharenting" - a much-criticized practice in which parents share photos, videos, and details of their children's lives online.

"Telekom offers the best and most secure network," says Uli Klenke, Chief Brand Officer at Deutsche Telekom. "But in addition to access to this network, we also need the necessary knowledge and tools for safe and responsible handling of data on the Internet. Because the development of artificial intelligence holds opportunities and risks. In the spot, we let the AI warn us about itself. And thus, underline fascination and awe at the same time. We have to learn to deal with both factors appropriately."

Deepfake spot raises awareness of the issue of sharenting
The film stages and exaggerates a social experiment that could have taken place in the same form - because the technology for it has long been available today. The image of a 9-year-old actress, called "Ella", acts as the film’s protagonist. With the help of the latest AI technology, a deepfake of the girl was created. Deepfakes are videos, images, or even sounds artificially generated by machine learning. In the video, you can see how the "grown-up Ella" turns to her surprised parents. She sends a warning from the future and confronts mother and father with the consequences of sharing pictures of their child on the internet. For the first time, a virtually aged deepfake of a 9-year-old child has been created so that she can act and argue like an adult woman. Ella is representative of an entire generation of children.

Credits
Kreation: adam&eveBERLIN & DDB Germany
Regie: Sergej Moya
Produktion: Tempomedia Berlin
Post Production: SPC / Supercontinent
Audio Post Production: Supreme Music
_______________________
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[miananasazeem]

Thanks IRFAN JUNEJO for bringing our Intention to this eye opening issue. This really needs to take serious among our families.

[KindredKeepsake]

This needs to be shown everywhere in schools (teens and up) and universities. This needs to be EVERYWHERE.

[Guhrg]

This should be shown to those family vloggers. This may just show them what could happen to their kids down the line.

[HoraceFoca]

Absolutely magnificent, this deserves worldwide recognition. Love from Romania! ♡ ♥💕

[hassanchaos]

Love Irfan Bhai thank you for this video

[kharagpurplayer]

Absolutely magnificent the deservines world and especially this video shows everywhere in schools and universities

[jader]

Thabk so much for making and raising majir awearness to this issue, we dread to think howany people have and are victims to this broken 💔💔💔💔

[ibrahimalpay]

Amazing, straight and powerful message. Parents has to attent

[ArcherGhost]

This psa is definitely eye opening.

I've said this a few times already but it's important to point out that your child's digital footprint isn't ONLY affected by what they post, it's ALSO affected by what other people post about them; this is one of the main reasons why I'm a faceless content creator, so that I'm in control over my privacy.

If you're child would feel uncomfortable by what you've posted when they've grown up, don't post it

[Abid_Hussain]

Great Work, Attendance from the help of Junejo ❤️

[muhammadhussain-nhqv]

How many of you are here, after listening to Irfan bhai ❤

[waqarhasanwiky]

Thank you so much Sir Irfan Junejo for sharing the link of this Informative video

[personalaccount]

Wow. Junejo is the elder brother we all need ❤

[nosheenkhan]

Thanks to Irfan junejo for such an eye opening message

[majidwattoo]

Thank you so much irfan bhai for opening our eyes about this issue

[adasyttt]

Thanks for this video, this is the best lesson for our future parents🫡

[createdblink]

I think we should also upgrade our privacy by making another software which will help us to identify the AI.

[jagaming]

Thanks to Irfan junejo for such an eye opening message.
❤ Irfan Bhai.

[Fayaz-vlogs]

Great full
I'm thankful of Irfan junejo he is share this video
I like it❤❤