Versace Women's Spring Summer 2020 | Behind the scenes

Versace Collaborates With Google – and Jennifer Lopez – for the Spring-Summer 2020 Runway Show

For the Spring-Summer 2020 Collection, Donatella Versace honors an iconic moment when fashion and culture became a catalyst for technological progress. Debuting in the Spring-Summer 2000 Collection, the Jungle print dress made multiple appearances on the red carpet. At the 2000 Grammy Awards, Jennifer Lopez garnered international attention when she wore the unique runway design. Millions of people took to the internet to see Jennifer in the legendary dress, making it one the most popular search queries for Google at the time. However, the desired results – an image of the star and the gown – were not able to be surfaced on the search page. The epic red-carpet look, and the excitement it created, inspired the team to create Google Images.

“It was amazing! The world had the same reaction: jaw dropping. Today we live in a technological world, but back then, one event prompted the creation of a new tool that now has become part of our lives.”
– Donatella Versace –

This season Versace and Google collaborate to celebrate twenty years of the legendary moment in both fashion and Google history. The amalgamation between technology, classicism and fashion is evident throughout the runway space featuring a Pantheon-inspired ceiling and a bronze palm sculpture surrounded by digital art projections. Created with Google Tilt Brush technology, the artwork portrays the iconic print designed by Donatella Versace. Passionate for constant innovation, the brand’s Chief Creative Officer uses the latest technology – the Google Assistant – to call for the Jungle dress’ appearance on the runway, creating yet another unforgettable, Google-worthy Versace moment.

[marinastre]

Donatella is a GODESS! Her genious brother watching over her. Thank you for the beauty you create. DIVINA!

[material___]

Imagine google creating such a revolutionary tool just because your body in a dress was looked up so many times. Insane.

[givannybronx]

this is EPIC seeing the image of JLO on tha GREEN VERSACE is ICONIC as imagine MARILYN with the white dress u know its like a FASHION MOMENT

The show was amazing. But than moment.... was iconic. Donatella and Versace always doing me go crazy.

[jenvogue]

Proud of the Korean models: Sora Choi & Hyun Ji Shin!

[a_f_anabela]

Absolutely stunning the dress of Jennifer. Bravissimo 💚

[swerveon]

So happy they featured Amber Valletta in the prints to show the original model of the dress 💖

[jasonbellini]

Jennifer Lopez is the Icon of our time! She's our Marilyn Monroe.

[victorkimackblanco]

JLO and Donatella two legends 💖 Your brother in heaven is smiling down! 💖🙏🏼

[lorodu]

Congratulations Donatella, Great Fashion Epic Dress EVER! :D

[vsboy]

The label has done very well under donatella.

[namiranisa]

Imaan and Sora taking my breath away ❤️❤️❤️❤️❤️

[mirjanajankovic]

J Lo and Donatella = Giani, Cindy, Naomi, Linda, Eva...

[tombluetom]

What a collection!!!! Congratulations Donatella!

[ninaukraina]

I really liked everything, but I hope anorexic standards will die out! it's not right to show fashion in such manifestations...

[magicalmousers]

I love it I love it all. Your amazing Donatella !!!! Hope one day I could create with you !! Xxxooo

[jeffsmith]

Versace dress j lo model goddess wow wow wow wow wow with the beautiful feet and big toes and sandals dynomight. Beautiful big fan of the ladies who were in high heels sandals or platforms sandals.. Jeff Smith. Flower power dude .Me.

[nfjshop]

From fashion to home I super love versace this szn

[roxanaidrogo]

La mejor presentacion y un espectaculo único...me encanto el vestido que uso Jenifer Lopez...hicieron honór a la firma

[jrruiz]

It's better if Jlo didn't hold the dress when she was walking.