Reverse Freemium: How to Go from Sales Led to Product Led to Drive Growth - Calendly & Vidyard

The most successful IPOs and fastest-growing private companies of the past decade all started with a freemium, self-service product. Zoom, Atlassian, Slack, Dropbox are just a few.

But building a freemium, self-service product when you already have a successful enterprise business can seem like a daunting task. There are a million questions - will it cannibalize my sales efforts? Do I need to build a new product? What mindset and skills do I need to have on the team?

In this session, Michael Litt, CEO of Vidyard, and Oji Udezue, Former Head of Product at Calendly join us for a masterclass on how to build a freemium, self-service offering to go from Sales Led to Product Led to drive massive growth.They'll be covering:

- How audience expectations have changed and what this means for your product and marketing strategy
- Benefits of freemium self-service and how to think about it for your company
- What features to carve out from your core product to facilitate freemium self-service
- How to add virality, network effects, and viral loops to a product that isn’t necessarily viral
- UX and design best practices to drive adoption, usage, and growth
- How to structure your Product Team to facilitate this/ what superpowers does your team need to have
- How to prioritize building out your core product vs. product enhancements
- Low-cost, highly-impactful marketing and sales strategies

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