The Lexicon of Food Systems Transformation Words Matter with Douglas Gayeton

Douglas Gayeton is my guest on Episode 67 of Inside Ideas with Marc Buckley.

In 2009 Douglas founded the Lexicon of Sustainability alongside his partner Laura Howard Gayeton. The Lexicon’s work accelerates the adoption of practices that build more resilient food systems and help combat climate change.

Douglas is an information architect, filmmaker, photographer, and writer. He has created award-winning work at the boundaries of traditional and converging media since the early 90’s. He directed the KNOW YOUR FOOD series for PBS and GROWING ORGANIC for USDA and has authored two books, SLOW: Life in a Tuscan Town, and LOCAL: The New Face of Food & Farming in America.

What can food startups tell us about ways to transform our food system? To find out, Douglas’s Green Brown Blue Circular Economy of Food accelerator teamed with Thought for Food on the Circular Economy of Food Challenge to develop food system solutions that have a truly positive social and ecological impact, that go beyond sustainability, and build a truly circular economy of food.

#food #circularity #change

Systemic change is needed to move us on to the right side of history.

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00:00 - The Lexicon of Food Systems Transformation Words Matter
01:37 - Introduction of Inside Ideas guest Douglas Gayeton
03:18​ -The book SLOW. A way to put food in a different perspective
04:25 - How have you weathered these last years?
05:16 - The Lexicon of Sustainability
09:00 - Words are powerful! Cage-free chicken
14:40 - Education and empowerment
16:10 - Car and gas vs human and food
18:02 - Consequents of scale model
24:45 - When you cheapen food, you cheapen life. Carolyn Steel on Inside Ideas
26:02 - The dominant agricultural model today is price
27:35 - True cost accounting
30:57 - Rethink the purpose of food
35:25 - Lack of identity is lack of accountability
36:40 - Some of the leaders in the Big Shift are large food companies
38:08 - The supply chain is central
41:00 - The purchasing moment should reflect the world you want
42:48 - Do you feel like a Global Citizen?
43:45 - Food is a culture
50:45 - How do you get back to the local culture for food?
52:00 - Dismantling of local infrastructure
52:50 - Create a connected market model
55:30 - Visibility in the supply chain
56:11 - Tools to empower people
57:55 - The style of storytelling
1:00:42 - The book SLOW. Photography and storytelling
1:04:05 - Free posters for shows and galleries
1:10:43 - Words are building blocks of ideas
1:11:30 - Food system solutions accelerator
1:12:05 - Nathan Shedroff and design system
1:12:40 - Global challenge for designers
1:17:15 - Global storytelling challenge called Reawakened
1:17:40 - Online community; Food tbd
1:19:15 - Vision of the future in filmmaking
1:21:05 - People needs to see solutions on what success looks like
1:21:55 - Approaching problems in the wrong way
1:23:41 - Behaviour change
1:27:40 - The burning questions; WTF What is the Future?
1:31:41 - Sustainable Takeaways
1:32:28 - What should young innovators in your field think about?
1:34:10 - What I wished I knew from the start