Did Black Adam Make Money? The ROCK Says 'Yes' ...

Did Black Adam Make Money? REAL Movie Math or Smoke and Mirrors? The ROCK says YES

A new article from DEADLINE MAGAZINE is seemingly trying to bail out Warner Brother and DC Universe's BLACK ADAM starring Dwayne The Rock Johnson.

Dwayne Johnson DC Pic ‘Black Adam’ To Profit: Here’s How

Is Black Adam ACTUALLY profitable? Or is this a case of "Creative Accounting"?

Proprietary Streaming services have radically changed the game for Hollywood accounting offices and profitability metrics as many studios BURY theatrical losses via cost shifting to in-house, black hole streaming services like Disney Plus or Paramount Plus or even HBO Max.

What's the REAL story here?

Is Black Adam a Box Office success or not?

#blackadam #dceu #dcuniverse

[ValliantRenegade]

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[ScriptDoctor]

Good video on the post-theatrical distribution windows.
Fun fact up until 2010, any post-theatrical rental window wouldn’t see a profit from a film they licensed until around 30 days into their contract. Retailers that sold the physical media would net under 20 percent profit per unit (depending on their bulk order discounts and local price points) For TV, their commercial spots would be sold at a premium to cover costs, and cable/movie channels would do cycle blocks for their clients in addition to VOD or a digital rental option. Those models were incredible useful to studios as they wouldn’t have to advertise on those windows as it was the windows responsibility to advertise the product they licensed, which means there is a higher net profit for the studios. It was far more lucrative prior to streaming, and as a result we’re seeing studios with streaming services using them to make up losses via cost shifting as you mentioned. It’s essentially using a spoon to bail out water on a sinking boat. If WBD re-opens those windows (which will be difficult as a few of them don’t exist anymore) they’ll be able to stabilize their studio on essentially passive income that they can put forward as collateral for future productions instead of using far more valuable assets like real estate and subsidiaries.

[bradgrand]

I watch your content and can’t figure out why you don’t have 10 times the audience. Then I remember I’m a number nerd 😂

[dbudmartin]

The cost shifting is no different than a business charging one department for the services of another, very common business practice. It is a way of showing how profitable each department of a company is. If anything, this is just showing how UNprofitable these internal streaming services are and why these entertainment companies should sell their content to 3rd party streamers. They are throwing away outside revenue, as Zaslov stated!

[stevecrompton]

I really enjoyed Black Adam, but you explained pretty clearly why it is not profitable. Too bad though, I would love to see a sequel!

[korbyynbear]

As a regular viewer, I was indeed wondering "what the Rock is cooking" to come up with this statement. Thanks again!

[IamMarkSmith]

I was waiting for you to play a quick snippet of “If ya what the Rock is cookin’” 😂

[KawafuchiSensei]

Actually the video window went this way: first 3 months was premium (they did not charge the rental companies extra for the right to rent; it was under right of first sale) @ about $90/unit -- there were of courae value packages that would include bonus direct to video titles for a very reduced price. Shops were willing to spend that premium in order to get that 90 day jump on sell through. The nexr window was sell through pricing where the retail would radically drop to $29.95, then succesqively down to $19.95 (around the time the premium cable window would open) and finally to the bargain bin. All in all a movie as it passed through the windows would get repromoted up to five years. This is why okder movies seem to have such a surprising hold on the public relative to today when within three weeks of the streaming drop it is basically invisible to the public as they park for eternity on the in house streaming service.

[geraldclay]

Actually I didn’t see it in the theater, but I bought it on Apple +. $24. It was fun - and a bit corny but still I wanted to support his efforts.

[ryanmonument]

The film itself was okay at best. My major issue with it was actually Dwayne Johnson. Oh he's got the look, but he can't really act. He's the same character in everything he's in (ostensibly himself). Black Adam should be terrifying (not psychopathic or maniacal, just a quiet intensity and never knowing how he will be from moment to moment). In this, it's Dwayne Johnson cosplaying as Black Adam (looks excellent, is wrong in every other way).

[Nightscape_]

I just watched Black Adam last weekend. That movie was really fun! I thought it was one of the better DC films. Of course, I sailed the high seas to watch it. DC has not earned my trust yet, but they are doing well to gain it.

[Alondro]

A studio claiming they make money on streaming a movie is bogus. That would only count if they could tie how many new subscriptions to their service came solely from people signing up to watch the movie. They can't. And it's very clear from subscription numbers that people do not rush to these services to sign up because of one movie.

[drbryant]

Excellent information. Keep it up, I hope your channel continues to grow.

[ProjectCambrian]

The Profitability isn't in what the film earned...its in the Entertainment Value for those who Watched it.
Its Reputation Repair.
Its Brand LIFE Verification.
Its the Green Light for what comes Next under Zaslav and Gunn.

[lobstereleven]

Thank you for the clarification of this issue. Appreciate the video!

[Thehansello]

‘Reducing the theatrical window to 45 days or going day on date with streaming is quite possibly the dumbest thing Hollywood has ever done.’ How do shareholders put up with Disney spending 200 million on a film and then chucking it straight onto their own streaming service for free? The mind boggles.

[Whupp]

Thanks for the video! I totally forgot about blickbuster and other rental/PPD. I wonder why studios gave up on 3rd party licensing to chase their own non-profitable for X years streaming services.

[arioch]

According to Warner Bros, Babylon 5 never made much money if at all when asked. Just to throw out an example of studio shenanigans.

[Alondro]

It's absolutely insane this movie cost maybe $200 million.

Puking CGI all over everything is NOT a smart move. It doesn't look realistic. The best use of CGI is to compensate where practical effects cannot be done, and to touch up practical effects little details.

[Alondro]

You just double the production budget to get the MINIMUM a movie has to gross in order to break even.

The lowest production budget estimate is $190 million. So $380 is the MINIMAL break-even point.

But then you have to factor in marketing... and the fact that the international net take is LOWER than 50%.

There's no way it made money.