An Honest Conversation with MrWhosetheBoss

00:00 Who is Mrwhosetheboss?
02:53 Keeping tech content personal
04:20 What makes it hard makes it good
06:05 Thinking like Marvel
07:30 Being himself in his videos
09:02 His first video
11:02 The viral hologram video
12:53 How to go viral
14:03 What kept him uploading for so long
15:31 YouTube as a potential career
17:39 Family and money
19:07 Growing up Indian in London
22:10 Leaving consulting for YouTube
23:12 How to keep making interesting tech videos
25:25 Getting comfortable being on camera
27:15 Comparisons to MKBHD
29:37 His writing process
32:45 Daily uploading
35:14 Hiring an editor
37:52 Brand sponsors
40:04 Where does the name come from?
41:48 What makes a Mrwhosetheboss video?
44:06 We watch his Nothing CEO video
46:34 Interviewing Google’s CEO
48:07 We watch his iOS 17 video
49:25 Building his team
55:05 Working with his wife
59:42 Stretched too thin
1:03:51 How to hire and incentivize a team
1:08:26 Short vs long form content
1:10:24 Books, podcasts, and other products
1:12:47 Why he lives with his parents
1:14:35 How to tell a personal story in a tech channel
1:16:33 Humanizing vs optimizing his videos
1:20:28 Predicting video performance
1:23:17 Making something for Netflix
1:25:00 Breaking down his revenue
1:26:19 Competition in the tech genre
1:29:00 Do you feel competitive with MKBHD?
1:30:03 Becoming the biggest tech channel
1:31:50 AI dubbing
1:37:13 AI content creation
1:44:25 Planning his video schedule
1:50:12 Building a tech media brand
1:52:05 The future of tech on YouTube

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ABOUT US
We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on YouTube. We also interview creators and try to get to the bottom of what’s working on YouTube and where the creator economy is headed.

[Mrwhosetheboss]

This was an absolute pleasure - much love! ❤

[aliabdaal]

Amazing conversation, learned so much :) Love Arun’s balance of brand / quality / wanting to leave the viewers feeling positive with the metrics / performance / incentive for team side of things. Excited to see where things go from here 🚀

[BryanInvest]

Colin & Samir are unmatched in their interview style. The questions are so well thought out and naturally flows with the pace of the conversation. It’s podcasting art. Arun also answers every question with careful thought, logic, and precision. The ironic thing is you talk about how Arun almost forces the viewer to watch his entire video but then 2 hours passes on this video, and I’m left puzzled at where the time went! Awesome stuff guys 👊🔥

[killerpekka]

Arun is a perfect example of hard work and resilience paying off

[VEERDEYE]

An absolutely fascinating creator who has story telling skills that trump all other.

[techTFQ]

Yours is the only channel to make a long-form podcast video so enjoyable. You ask the right questions with the right humor. There is so much we can learn from these videos. Loved it.

[Vindooly]

It's luck, but not luck. Very true!

[AMW.]

7 Years is A lot just to gain attraction, Arun is an absolute example of hardwork and dedication paying off.

[Sharivari]

I've been waiting for this video for a long time. And you even got us two hours, awesome!

[macvince]

This is amazing. Thank you so much! Still watching and I can't stop.

[andresvidoza]

We say the tech industry seems like its saturated but honestly, theres so much out there to discover as a creator within that niche. There are tons of way to deliver informative content in a unique way and I think Arun does it so well. Very inspiring.

[KatMatthews]

Colin & Samir have perfected making the guest feel comfortable sharing it all. Thanks guys!

[TomEvansYT]

Arun is just such a great guy. 100% deserves his success

[BenjiSelby]

Love this UK stent of conversations, It's interesting to see how both sides maneuver through questions about challenges you both are facing, but also the mutual love to see each other win and grow. Tech is a bonding topic that will always be relevant within the creator space. Keep killin it guys!

[MakeSomething]

I watch in 15-30 minute increments. I love how YouTube will continue to show your videos on my homepage until I've finished. No other platform does that.

[joshuabarney]

I love when both of you talk about your own journey like you do at the 36 minute mark. We would love to continue seeing this.

[MikeStiefel]

MrWhosetheBoss is one of my favorite creators and I was curious to see how you guys, whom I had never heard of until today, could possibly be involved in a video with him that is almost 2 hours long. After watching it, I must commend you both on the quality of the interview you conducted. I thoroughly enjoyed this piece. I have since subscribed, and I can’t wait to explore the rest of your videos, and will continue to look forward to new content from your channel ❤

[ExpansiveReviews]

What a great interview! He’s so inspiring and his editing is god level tbh

[vrakshith]

This is first podcast that watched fully without skipping or getting bored

This is most mature and serious yet still humour podcast i ever watched

[adimukherjee]

There are few specific moments in content history where people transcend, from being just a face (or hands) of a channel, or a personality to someone with legacy who just by their presence and their experiences can manage to inspire generations to come. Arun is such a person. I relate to him on a lot of levels and the hard work which he puts in to constantly be a true version of himself, is so difficult to do. In a world of appearances and experiences, presenting one's true self while also caring about how the audience is going to percieve you in rare and Arun is at the Epitome of that. Colin and Samir like everytime have the superhuman ability to unlock conversations at levels which therapists would fail to do. And it is not just a unilateral conversation about being a creator, but an honest exploration of the human being behind the creator. Colin, Samir and Arun was a collab I did not know I needed but this is a game changer, as it not only have tenets about what it is like to be one of the biggest creators on youtube, but also mindsets, approaches and intellectual thought experiments, which contribute towards the process of evolution in the bigger picture. So much love to all of you! I truly feel grateful and privileged to have access to such thoughts and explorations, which are so well articulated and honest.