On Production: Mastering Media Strategy with Steve Caplan

We sit down with Steve Caplan, an expert in strategic communications, and the founder of Message. With a background spanning from senior advisory roles at the United Nations to executive leadership at the AICP, Steve dives into the foundational principles that guide his approach to advocacy, emphasizing the critical role of strategy in achieving impactful communication outcomes.

Steve also explores how digital media revolutionized commercial production, and shares his insights into the impact of generative AI on production techniques and distribution channels. This is an episode you surely wouldn’t want to miss!

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ABOUT WRAPBOOK
Wrapbook is a smart, intuitive platform that makes production payroll and accounting easier, faster, and more secure. We provide a unified payroll platform that seamlessly connects your entire team—production, accounting, cast, and crew—all in one place.

Wrapbook empowers production teams to manage projects, pay cast and crew, track expenses, and generate data-driven insights, while enabling workers to manage timecards, track pay, and onboard to new projects from any device. Wrapbook brings clarity and dependability to production payroll, while increasing the productivity of your whole team.

For crew: The Wrapbook app eliminates the headaches of production payroll by providing a fast, transparent, and secure solution for workers to complete startwork, submit timecards, and track pay.

Trusted by companies of all sizes, Wrapbook powers payroll for some of the industry’s top production companies, including SMUGGLER, Tuff, and GhostRobot. Our growing team of 250+ people includes entertainment and technology experts from SAG-AFTRA, DGA, IATSE, Teamsters, Amazon, Microsoft, Facebook, and more.

Wrapbook is backed by top-tier investors, including Jeffrey Katzenberg’s WndrCo, Andreessen Horowitz, and A* Capital.