Optimizing Your Profile Settings on Twitter

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Note: This is a sample video from our comprehensive Social Marketing Certification course at Hootsuite Academy. Get educated and certified today!

The benefits of a well crafted, completely filled out Twitter profile extend beyond the social network. A professional profile builds trust with your audience, affects how your business appears in search results and gives your customers a direct real-time channel over which they can reach out to you with questions, concerns and praise about your company.

Whether you’re building your profile from scratch or looking to refresh it, there are a few simple tactics you can employ to boost the effectiveness of your Twitter page. Learn more in this video.

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