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Social Purpose Fueling Growth
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Carol Cone, managing director at Edelman, speaks at the BRITE '11 conference about companies aligning performance with social concerns.
The BRITE '11 conference on brands, innovation, and technology was hosted by the Center on Global Brand Leadership at Columbia Business School.
The BRITE '11 conference on brands, innovation, and technology was hosted by the Center on Global Brand Leadership at Columbia Business School.
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