Water Droplets Create Amazing Human-Like Animations In This Gatorade​ Ad

Gatorade built this technology from scratch just for an ad. 2,500 switches turn the water on and off, and motion capture tells it what to do. The results are incredible.

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#Gatorade #Animations #BusinessInsider​

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Water Droplets Create Amazing Human-Like Animations In This Gatorade​ Ad

[jaridkeen]

I think people take things like this for granted. This is incredibly hard to pull off as an Engineer, Designer, Filmmaker, or Coder.

[megarayquaza]

The amount of work just for a Gatorade ad

Meanwhile mobile ads

*ThIs GaMe Is ImPoSsIbLe!1!!1!!11!*

[capslock]

I had to skip an Ad
To watch an Ad
Talking about an Ad

[ThePortraitArt]

damn I don't even do energy drinks I feel like I should get at least one or two just to support the creativity and scientific effort in this amazingly designed ad.

[theguard]

Gatorade: Spends a ton of money and pulls off a difficult technology to make for a ad

99% of us: *instantly skips ads*

[snickersmyknickers]

Imagine if someone made this into a shower and the water turned into a person and started to clean you

[My.Lifes.Journey]

I usually scroll down to read the comments while watching... But this one had me so intrigued that I never scrolled until it was over.

[onelastyogurtproductions]

"Is your water running?"
"Yes."
"Well, you better catch it!"

[_phong.huynh_]

When water is more athletic than you are.

[AydenGraceMusic]

When you realize you just willingly watch an ad

[BalthazarAlias]

The smart thing is that :
-not only the ad is extremely well done and cool
-but the making-of is an ad also, with the realisation story, interviews.

This video is an ad too, a video that is made to be viral

[nightshadekelly]

I want an entire movie made like this. It's so pretty

[herosive]

Years for an Ad
6seconds for an Ad to be skipped

[tiara]

Me: *jogging and getting tired*

The water jogging next to me: “hi”

Me: “oh how convenient”

[mr.-.-]

This gives me shivers. This is incredible. I can’t even imagine the time and effort put into this. Seriously oh my god!

[JacobSauers]

I’m sure this technology could be used for something useful, but all I want to see is an entire dance team with these water droplets

[desperateeffort]

Fun fact: this is the only ad you didn't skip after 5 seconds

[fabianenriquez]

Kool-aid man’s been real quiet since this was posted

[Mikinoarisu]

Man this is one of the coolest most creative ads I've ever watched...

[JeffBonowicz]

Gatorade: Your body is made up almost entirely of water.

Gatorade: here drink this 100% sugar piss.