Why Food Commercials Cost Hundreds Of Thousands Of Dollars | Big Business | Business Insider

It takes dozens of people, expensive robots, and fancy cameras to bring a fast food commercial to life. But they use real food on set, so they work against the clock to film each take before it starts to wilt.

We visit The Garage in Brooklyn, New York, to see how the crew films advertisements for clients like Hershey's, Pepsi, and Domino's.

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Why Food Commercials Cost Hundreds Of Thousands Of Dollars | Big Business | Business Insider

[shadi]

This guy is actually super nice, I once randomly DM’d him to ask how he pulled off a specific shot as we needed to accomplish something similar, he dm’d me back with an incredibly detailed breakdown of how he did the shot and wished me luck. Also told me to reach out to him again if we needed more help, didn’t even ask for “consultation fees” or anything of the sort

[SuperYellowsubmarin]

Now imagine if the fast food industry put the effort and dedication of this guy into actually making genuinely good food !

[hmen]

"filming one 30 second ad can cost hundred to thousand of dollars"
Me with ad blocker:

[suadzakaria]

"Hey fellas that's my ad"
*SKIPS IT * 💀

[dedhampster]

For those saying they wish the fastfood meals looks like they did in the commercials, seek out your local chains or mom and pop resturants. We have a small chain sitdown resturant here that served burgers, wings and a few other things. They offer fries, but make chips from scratch too. A burger meal will cost you $10 on a call in to-go order and looks amazing and tastes amazing. I could spend the same $10 at a McDs for a "premium" burger and get a smaller, sad, soggy burger. Support your local businesses. They actually want and care for your patronage and usually give their employees better scheduling and pay too.

[BobbyDukeArts]

This is why I feel ripped off when I received the real food from a fast food restaurant. It never looks anything like the glamor shots, because it never could look like the glamor shots.

[Noname-jqec]

“There’s a lot of different jobs that my guidance counselor did not tell me about” love that.

[knownothing]

As much as I hate seeing fake food you'll never see in the actual restaurant, I can't help but feel like this job would be so much fun and inventive.

[dfhdf]

This is really impressive and I'm glad they have jobs BUT part of me wants fast food companies to be forced to only advertise what you literally unwrap at one of their stores made by one of their employees. Get the best employee and best by-the-book quality standards you can but unless you're showing me something ready to be eaten unwrapped from the restaurant itself it just seems like a blatant lie.

[kylierussart]

This is fascinating and also ironic that the more edible it looks the more inedible it is!

[drey]

2:50 as someone who works in a workshop, I think it's hilarious he puts on a full face visor but then uses a circular saw with no blade guard and has his fingers really close cutting a piece that's not even flat. I guess the visor is for the splatter of blood in his face when he slices his finger off.

[countergoose]

I feel like it should be illegal to not show the actual product in a commercial. This is blatant false advertisement

[Oncus]

I really love the creativity that goes into making these commercials. On the other hand, I wished they would ban all false advertising. If you're coloring your burger, that's not the burger you're selling.

[leokimvideo]

I have worked on lots of fast food commercials, steaming packet of fries is a tampon soaked in boiling water under the fries, food is always half cooked and bloated out, hero sharp print packaging made for the take away shots. But maybe the best trick is using actors with tiny hands to make the food look bigger. Yes if you have tiny hands there is lots of work for you in the amazing advertising industry where 'image' is king.

[thomasgiovinozzo]

My good friend’s Dad was a pro still photographer in NYC - did all kinds of stuff - but what paid the bills was photographing food for supermarket weekly circulars (not sure if that term is still used, lol). I helped him out one day and was blown away by the time, effort, and attention to detail involved - this video gave me happy flashback vibes, thanks for sharing!

[Volkaer]

Meanwhile, the local food truck just takes a camera photo of their food the morning before they come out, which looks frigging amazing, exactly like what you get when you order and taste delicious AF.

[senzaamore]

Mom: Don't play with food
People who work for commercial :

[elbolsillo]

“This robot costs $189, 000. It drops onions. But drops them PERFECTLY!”

[RigbyReels]

One of our biggest problems as a society is that we're more concerned with how things look over how they are

[blu]

Corporations spend so much on these ads yet they "can't afford" to pay the people actually making the food a livable wage, or to make the food use actually good ingredients, curious.