The Endless Pursuit of Ever-Better Cars & the LEXUS DESIGN AWARD 2023

"Thank you for breaking it" are words often heard from Project General Manager Naohiko Saito, who oversees the development of the GR Yaris. Why would developers who pour their heart and soul into making cars be grateful when they are wrecked? Toyota Times caught up with engineers taking up the gauntlet on the development frontlines.

00:01:06 On the development frontlines with a pro driver
00:06:27 The starting point for making ever-better cars
00:08:44 Why say “thank you for breaking it”?
00:10:56 Every scratch and scrape is valuable data
00:13:22 Rally engine breakdown
00:17:11 Master driver Morizo’s sensors
00:20:33 Making ever-better cars through motorsports
00:22:28 Do cars have feelings?
00:28:54 Conversing with cars
00:32:18 [Toyota Around the World] LEXUS DESIGN AWARD 2023