Sony A7iv- Why the Hybrid SUV of Cameras will be the first Sony I've bought in 4 years- Sony A74

Wanna know which Sony mirrorless is best for your needs? Find out why the Sony A7iv is the first camera that longtime Sony shooter Jason Lanier will have purchased from Sony in nearly 4 years.

Jason has dubbed this camera the Mini Sony A1 and also the Hybrid SUV of cameras. With an appeal to both still photographers and videographers, this camera is meant to hit the meat of the market and appeal to as many creatives out there as possible.

#sonya7vi #a7vi #fullframe

We thank you for watching and invite you to wait around until Jason releases his hands on review of the camera. Stay tuned!

Thanks,

Jason Lanier Photography

[filmfreek]

Jason, I am in the same spot I was years ago when you introduced the A7III.
You will always be our Sony guy.
Look forward to seeing what you do with your A7IV and the new range of Neo offerings.

🍻

[Franceskoay]

Love your work, Jason. I've learnt composition, lighting, and so many other awesome tricks from you. I appreciate your focus on creating great images rather than peddling gear like 95% of photography channels that, quite frankly, have nothing else to offer. Your explanation for why you haven't felt a need to upgrade until now makes so much sense. I shoot the A1 and I'm loving it.

[s.g.h]

Thanks for the great review! You're the reason I switched from Canon to Sony a few years ago, best decision I made!

[travissmarion]

I'll be honest you sold me on the Sony mirrorless system about 4 years ago, and bought the Sony A6500 before the A7III was announced. Now I'm excited to finally jump up to full frame with this Sony A7IV.

[lamont]

Good to see your doing well and making videos again. the A7iv will be my first full frame along with the Sigma 24 to 70 Art lens

[afonsosantos]

I am a dual body photographer, A1 + 7M3, will upgrade the 7M3 to 7M4 for several reasons:
EVF on M3 is obnoxious, same ergonomics & menu as A1, be able to use APS-C one button punching on both bodies, share the A1 battery grip, be able to do low to the ground portrait orientation shots with one of the bodies, similar AF performance on both, not too big res gap that always made me hesitate now before switching from A1 to M3 (if I am not pressed by time maybe I still swap lenses, with M4 I will not switch lenses again, just switch camera).

[rickrowell]

There's going to be some great prices on used A7III's soon! I sold my A7III and now I wished I hadn't. But I needed the 200 to 600mm G lens more at the time. Eventually I'll get the A7IV, but for now what I have on hand is more than sufficient for my needs. As Jason says, "Get the gear that works for you."

[ericthestone]

Everything is greatly improved, just wish the LCD has better resolution! It will be another great seller for Sony.

[AllThingsFilm]

I feel similarly about the A7iv. I have the BMPCC4K. But, I wanted a 2nd camera that has excellent autofocus, and 10-bit for post work. I used to shoot with Panasonic, but, they've never really improved the AF to an acceptable extent. And the A7Siii and FX3 are still more than I'd like to spend. Yet, I felt Sony should come out with a mid range 10-bit camera considering that Panasonic has had such a camera for a while in the GH5 and GH5S, and now the GH5ii.

When I heard that Sony was coming out with the A7iv, I crossed my fingers hoping that it would come with 10-bit knowing that the autofocus would be excellent. So, when Sony finally announced the A7iv, and verified that it would have 10-bit internal recording, I threw down my pre-order faster than you could say "autofocus". I haven't been this excited for a camera in a long time. I'm first in line at my local Samy's store for snagging the A7iv. Great video. It's nice to hear I'm not alone. (P.S. I have subscribed.)

[MAPLEMEDIA]

Haven't seen you in a while, you switched me on to the Sony many moons ago with the tiny A6000, glad to see back in the saddle.

[bcrphoto]

I switched from Canon 7d when the A7lll came out, loved that camera. I use the sony 85 1.8 for people and the 200-600 for wildlife.Just sold the a7lll, new one should be here soon. Going to love the a7iv even more. I do alot of wildlife & birds so really looking forward to the new focus system. I will be watching for your reviews and setup for this camera.

[onlystefan]

i just sold my a7r3 for an A7 4 and i love it the focus is worlds apart and it just feels better in the hand

[sanchayansarkar]

I had the original A7 and now I upgraded to A7 IV. I do mostly stills and i love it.

[DahflowGee]

I'll be upgrading. Its been over 5 yrs since I got a new body. I'm working with the A7II, so this will be fun.

[sjsphotog]

so so so happy yts finally here Jason after 3.5 years of waiting!!!! It checks all the boxes for me as a photo centric shooter (I dont need the video stuff). I just need to save up to be able to get it after selling some unused/extra gear. Sony did it again. I agree Jason unless you have a very specific need for video (get the S line), or high res landscapes/billboard printing or hi end fashion (get the R line) or sports/wildlife pros (get the a9ii/a1 line) then this a7iv is the perfect EVERYMANS camera that can do it all very very well but not be an expert in any one area. They will sell a LOT. this will be like the a6000 when it came out and was top amazon seller for 5 years in a So so happy its actual a reality. Good to see you Jason. hoping you and your family are doing well. God Bless from your friend and one time assistant Stephen S :P

[richardlee]

Best review for Sony A7iv, covered the important features that matter most for hybrid users. 👍

[grahamastor]

I plan on going mirrorless in 2022 (currently Nikon D750); the Sony A7 IV looks like a great upgrade to me. Looking forward to seeing you use this camera in the not too distant future.

[timryan]

I went back to Nikon from Sony since it fit my use case better, but I’m very excited for Sony users to have a tool like this. I love that all these manufacturers are giving us such great products to create with! 👍

[lhutton]

Glad to see you again. I go back to when you were one of the first with the Sony mirrorless system. You gave me great encouragement, confidence, and inspiration! Rock on dude...

[rickymcc]

Been using Sony kit 3 years now, having switched from Nikon.
Kept changing, looking for best balance, selling and upgrading: a6500, a7Riii, a7Riv, a9 and just recently took delivery of a7iv. Just sold my a9. Want a 2nd body trying to work out what's best for me. A 2nd a7iv, or a7Siii or a1?

I never usually needed the full Res of 61Mp RAW files on a7Riv, so often shot cropped 26Mb to save storage. Pity there wasn't an option to downsample full frame. Also didn't like focusing with my Sony 200-600 lens on sport or wildlife subjects. Generally a9 better, but ergonomics less good, albeit a VG C3EM grip helped the ergonomics with big lenses.

I had intended buying an a1, but when a7iv announced I felt it might be enough, provided that 10fps is enough for my sports use. Anyway I bought an a7iv to find out how good it will be in practice (potential junior a1) as I might be able to save Vs buying two a1 bodies.

I was a stills only shooter but now hoping to use a7iv as a bridge into doing video too. I have much to learn and feel it's too soon to know what is best route for me until I get more experience with a7iv and see if there are any practical limitations.

I do like shooting sports and really appreciated the a9 for ultra fast focus and tracking. Yet to see if a7iv will be enough or if I should consider adding an a1? Like you I never thought the a9ii added enough to justify upgrading.

I read about the a7iv limitation of 4k60 in crop mode, but I retained my original a6500 lens - Zeiss 16-70 f4 which might yield an effective 4k60 in crop as an equivalent 24mm option. I'm now well equipped with Sony glass having 12 lenses to pick from so could also use my GM 16-35 f2.8 for crop mode 4k60 for 24mm up. Also that lens is compensated for 'focus breathing' on a7iv - only downside is relative heft of GM 16-35mm full frame Vs Zeiss 16-70 f4 crop APS-C.

I feel I need to see what 4k60 limited to crop mode means in real world use terms before I buy anything else (a7Siii or A1).

As I said I'm a complete nube to video and know that I have much to learn. Any advice from experienced video shooters would be welcome.