Fashion Photography Marketing Fundamentals with Lara Jade | The Portrait Masters

Your marketing strategy should be as creative as your photography - if not more! In this segment, Lara lets you in on all of her marketing secrets in the fashion and commercial industries. Learn how to find and pitch to your target clients, build your industry contact database, understand which steps you need to take to get your work published, and master the art of sending a cold email. Start executing these crucial marketing methods and watch your opportunities double!

This extensive series takes you through business set-up, pricing your work, licensing and usage, and identifying your potential clients. Master the art of cold-emailing, pitching your work, and getting published. Build your industry contacts using Lara’s most effective methods, and utilize her social media strategies to take your brand to the next level. If you don’t live in a fashion-capital-of-the-world, you can still use Lara’s techniques to achieve your goals in a small market – and earn a big profit in doing so! Then watch as Lara implements all of her teachings in three photoshoots: The first is a collaboration shoot with fashion brand, Danielle Frankel. Second, a home studio shoot where Lara and her team create stunning images in her living room. Last, an exciting photoshoot with an Instagram influencer, Khrystyana on a Manhattan rooftop! Once you’ve completed the course, start your journey with Lara’s 30-day challenge, post your insight and results in her Facebook group, and connect with photographers around the world who are building their businesses.

Lara’s work has been published in Harpers Bazaar, Vogue Taiwan, Hong Kong Tatler, L’officiel Ukraine, Interview Magazine and many more. She has photographed countless top models and actors for luxury companies like Air France, Sotheby’s, Monique Lhuillier and the May Fair Hotel. Through this series, you’ll learn to find your vision and your style as a photographer, strengthen your creative direction, and gain confidence on set. Learn to master Lara’s techniques to replicate the photos you see in fashion magazines and give your clients a cover-worthy image!

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