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On The Outside - How Beautiful [Official Music Video]
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Directed by: Éli Sohkn
Produced by: Laith Souqi
Creative Direction by: Devin Hayes
Executive Producers: Mike Shimshack, Kyle Kelso, Aimee Nadeau
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Join the culture! #Outsiders
On The Outside (OTO), comprised of Andrew Bloom, Dawson Huckabee, Devin Hayes, Jon Klaasen and Sam Jenkins, is a Los Angeles-based band that seamlessly blends their love of pop with organic influences. Formed in 2019, OTO has been best described by the press as “if One Direction had a love child with Dan + Shay”. Their unique vocal blend and timeless songwriting have helped amass an army of dedicated fans affectionately known as “Outsiders”. The community of Outsiders continues to grow feverishly with thousands of fan pages on Instagram, sold out shows, over 25 million collective followers across socials and more than 3 Billion views of their content.
In partnership with the JED Foundation, On The Outside's latest single “How Beautiful” encourages everyone to embrace what makes them unique. With the beauty bar set impossibly high on social media and in contemporary advertising, the unfortunate outcome is often anxiety, depression, poor self-esteem and even suicide. “How Beautiful” lyrically attempts to refocus the lens of what beauty is and how it can be found in everyone. In the verses, the lyric asks the listener to stop apologizing for not living up to these unattainable standards and “take some time to learn what’s inside”. The song builds with the pre-chorus plea of “I wish you could see what I see” suggesting perhaps that oftentimes the glare of our own mirrors hides what makes us shine. Finally, the chorus is almost mantra-like in its simplicity posing the simple, yet often difficult question...”do you even know just how beautiful you are?”.
The sincere hope behind “How Beautiful” is to help reshape how we see ourselves and encourage everyone to find what makes them uniquely beautiful. If you look a little deeper, it exists in all of us.
“We are inspired by On The Outside’s message of inclusivity with the #HowBeautifulChallenge and their steps to make a difference in the world of comparison culture. This challenge will hopefully reach young people who are hurting and realize they are not alone and that there is help standing by” - Adee Sharpen, JED Foundation
ABOUT THE JED FOUNDATION: JED is a nonprofit that protects emotional health and prevents suicide for our nation’s teens and young adults. They’re partnering with high schools and colleges to strengthen their mental health, substance misuse, and suicide prevention programs and systems. JED is equipping teens and young adults with the skills and knowledge to help themselves and each other. We’re encouraging community awareness, understanding, and action for young adult mental health.
#OnTheOutside #HowBeautiful #OfficialMusicVideo #Boyband #HowBeautifulChallenge #Music #InternationalWomensDay
Produced by: Laith Souqi
Creative Direction by: Devin Hayes
Executive Producers: Mike Shimshack, Kyle Kelso, Aimee Nadeau
Follow us online ►
Join the culture! #Outsiders
On The Outside (OTO), comprised of Andrew Bloom, Dawson Huckabee, Devin Hayes, Jon Klaasen and Sam Jenkins, is a Los Angeles-based band that seamlessly blends their love of pop with organic influences. Formed in 2019, OTO has been best described by the press as “if One Direction had a love child with Dan + Shay”. Their unique vocal blend and timeless songwriting have helped amass an army of dedicated fans affectionately known as “Outsiders”. The community of Outsiders continues to grow feverishly with thousands of fan pages on Instagram, sold out shows, over 25 million collective followers across socials and more than 3 Billion views of their content.
In partnership with the JED Foundation, On The Outside's latest single “How Beautiful” encourages everyone to embrace what makes them unique. With the beauty bar set impossibly high on social media and in contemporary advertising, the unfortunate outcome is often anxiety, depression, poor self-esteem and even suicide. “How Beautiful” lyrically attempts to refocus the lens of what beauty is and how it can be found in everyone. In the verses, the lyric asks the listener to stop apologizing for not living up to these unattainable standards and “take some time to learn what’s inside”. The song builds with the pre-chorus plea of “I wish you could see what I see” suggesting perhaps that oftentimes the glare of our own mirrors hides what makes us shine. Finally, the chorus is almost mantra-like in its simplicity posing the simple, yet often difficult question...”do you even know just how beautiful you are?”.
The sincere hope behind “How Beautiful” is to help reshape how we see ourselves and encourage everyone to find what makes them uniquely beautiful. If you look a little deeper, it exists in all of us.
“We are inspired by On The Outside’s message of inclusivity with the #HowBeautifulChallenge and their steps to make a difference in the world of comparison culture. This challenge will hopefully reach young people who are hurting and realize they are not alone and that there is help standing by” - Adee Sharpen, JED Foundation
ABOUT THE JED FOUNDATION: JED is a nonprofit that protects emotional health and prevents suicide for our nation’s teens and young adults. They’re partnering with high schools and colleges to strengthen their mental health, substance misuse, and suicide prevention programs and systems. JED is equipping teens and young adults with the skills and knowledge to help themselves and each other. We’re encouraging community awareness, understanding, and action for young adult mental health.
#OnTheOutside #HowBeautiful #OfficialMusicVideo #Boyband #HowBeautifulChallenge #Music #InternationalWomensDay
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