How To Create Facebook Ads That Do Not Fatigue

SUMMARY OF VIDEO

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Hey! If you’re new to the channel, my name is Nick Theriot

I’ve been running Facebook ads since 2015 and have done over $50m in revenue for our clients. We work with a variety of brands but the majority or e-commerce!

In today's video...

How To Create Facebook Ads That Do Not Fatigue

In this video, you’ll learn the essential strategies to create Facebook ads that avoid the common issue of ad fatigue.

I'll walk you through practical steps to prevent fatigue and keep your ads performing at their peak.Whether you're a seasoned advertiser or just starting, understanding and managing ad fatigue is crucial for sustained success.

So, if you want to join me as I share actionable insights to optimize your Facebook ad campaigns for long-term effectiveness – watch the video!

#Facebookads #facebookadvertising #facebookmarketing

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-Nick Theriot

[krishnasalampuriya]

Hi, I watched your DCT testing video. I saw your 3:2:2 rule. I have one question. If we don't turn on DC and instead of this if we create 3 differnt ads in a adset, each ad with same 2 headlines and primary text. Will this work simillar to DCT ?

[WackyT]

Always love your information Nick!! I was laughing the other day because I saw your ad with the painting for stress. I was like hey that is Nick's AD!! lol. Then I started thinking to myself, "Damn, does Facebook think I am stressed?" lol. Love learning from you Nick!

[Alexanderbloomfield]

Amazing video lad. You're my favorite youtuber

[Keaeak]

Hey im selling like watches and stuff, u think if i run mainly pic ads its fine as well? Or do i need videos

[anne.wolters]

Thanks for the video Nick! Normally I don't look at Frequency, thanks for sharing 🥰

[MartinVega-io]

Hello I'm new to eCommerce so I'm doing the dropshipping model. For testing would you recommend interest testing or dynamic broad testing? What would you go with?

[heddscratch]

Thanks for the video Nick!
One question—do you day part/turn off your ads at night or let them run all day? Thanks!

[charlieclymo]

Hi Nick, new to your videos and they're super helpful. just wondering - did you launch the painting product as a one-product store, or is it part of a wider catalogue of products, which you use to test for winners? Thanks!

[frozgfx]

Hi nick, watched your previous video yesterday and Im dropping my first collection for my clothing brand soon so I had a question. Im now building a strategy to market and build hype for the launch, I'll start running lead ads 10 days before the drop to capture the emails for early access and build hype, but do you recommend running this with a DCT campaign for the whole 10 days with different lead creatives? If so, how many creatives do you recommend I should test? And what kind of campaigns should I be running on the day of the drop and the days after?

Seriously thank you so much for the content and helping me get started with running ads bro!

[ahmadabu-ghaida]

thanks for the videos. one question can I target top5 countries in one campaign since the product is selling good there

[Bj]

Great video Nick, you’re awesome. If I change my niche and start no interest creative tests for a new product, will it take my pixel some time to rearrange to find the right audience again causing bad metrics initially, and if so is there anything I can do to affect that like point it in the right direction with a broad interest? Thanks again

[SagarSpeaks]

Hello Nick

Thanks for clearing all the doubts. This is 1k times better than the Meta ads reprsntv😂.

My question is, my website is an e-commerce. Why don't you recommend Google ads for an ecom store? Could you create a video on Google ads vs FB ads for shopify/ecommerce store. I am thinking of doing google ads also for my e-commerce but I have seen, hardly anyone talks about running google ads for shopify. Please tell me the reason.

Thanks

[shokshakapp]

Nick, on broad targeting, for a $39 product and 1 ad per adset for testing (new product, new account), what budget is good pwr adset before deciding if to pull the plug? Is there anything that might signal pulling the plug beforehand (like maybe low ctr high cpc after x impressions)? Tnx for all the amazing info!

[sumitranjan]

Hi Nick, really appreciate the way you put forward the information. I had few questions, please help me out. Once I have a campaign up and running and giving me good results, I then want to introduce new products to my store. Where do i put the creatives to test them. Create a separate campaign or just plug them in the main campaign?

[alperenkucuk]

Hey Nick, I am really trying to lower my ad frequences. How can we create broader appeal creatives and reach the new accounts for clothing brand? You always say creatives create their own audiences around the ad. In the problem solving products we can change the messaging and target different awareness levels. But with clotihng brand we dont have any chance to do that because its mostly product aware. I am even thinking to do audience testing :)

[taynguyensoul]

Hi nick, My best ads Always go over 2. Frequency, is it able to scale?

[matthewnovik]

Great stuff man!! Loving the channel. Can I ask though... if you have a single let's say female fitness product with a price point of $17 (non recurring), (excluding seasonality fluctuations) what can you reasonably expect to pay to acquire a single paying customer (on average) with an average FB ad that converts. $30? $50? $70? $100? Ignoring what the business would consider acceptable -- what would YOUR agency consider reasonable for a $17 front end female fitness product expect to pay on FB per purchase? Thanks!

[rashedkalvin]

Can we do 2 copy 2 headline and 2 creatives if we don’t have 3 creatives as videos?

[berkanpek]

Thank you! Can we make stragety A+ campaign like only one CBO campaign. 1 A+ campaign and 1 ad set is winners and every week new adset for test?

[setia]

hey nick thanks to you its been 2 months and i made 16k revenue. my products are for the skincare/acne market. So i make creative around that niche. and it seems to work well but i cant scale pass $250/day. turns out my frequencies are above 2 in the last 30days. But this kind of confuse me cause i isn't acne/skincare a big enough market? why is fatiging so fast, even though i did run only on ig not on facebook