Justice: The 2000s Tween Girl Powerhouse

Justice used to be the hottest brand for feminine tween clothes in the mid to late 2000s- where has it ended up today?

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FAQ:

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A: Mostly bits from Animal Crossing GC & NH, and Sims 3

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Q: Who is that kid in all your thumbnails/why do you use him?
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0:00 Fashion today
2:16 The basics of Justice
3:44 Justice fashion trends
7:15 Catalogs and ideals
9:53 The cost of Justice
12:00 Modern day Justice
14:47 Patron shout-out

[milkybbqubes]

Justice even catered to “tomboys” like poor little me. I remember buying an ugly neon shirt that was about being a gamer girl when I was in the fifth grade. Lowkey the greatest highlight in my life

[poo]

Oh god. I had a whole god complex about not shopping at Justice. I’m not entirely sure why. I mean, the mean girls who bullied people wore Justice and I think it just permanently altered how I felt about it.

[rachxl]

My daughter is 7 and I still try and find vintage Justice clothes for her to wear. She is all about neon and sparkles. It heals my inner child a bit too because I was never able to afford Justice clothes

[ilovetaylorswift]

it makes me sad that the tween demographic is fading and young girls are trying to grow up too fast. i feel like everyone should experience those awkward years and enjoy being a kid because being an adult is not all that it’s cracked up to be. the innocence and bliss of being a tween was so fun and justice was my favorite place to be

[MollywoodFilms]

I was a justice model in 2012/2013. I’m the blonde girl on the cover at 7:37! I LOVED working for them. The most fun shoots ever. They really did make everything up so much - They did our hair, makeup, and nails EVERY SINGLE DAY. It was wild. The marketing team always made fun of the clothes. It was a fun time. I still talk to several of the other models today!

[spoopycreppy]

As young boy growing up with an older sister, I would be imprisoned in these stores for hours while my sister and mom shopped there. Suffice to say, Whenever I think of the 2000’s mall aesthetic, I always remember this place.

[-CloClo-]

Man, the nostalgia hit me… It’s good to hear about a business that’s still thriving and not completely reduced to garbage. Made me realize how much Claire’s is a Justice wannabe.

I know the demographic is for preteen girls, but I’m a senior in high school currently using a Justice backpack and loving it.

[jessicadicologero]

As somebody who used to wear, and then work for Justice: it was a total blindside. Out of nowhere people kept asking us when we would be gone, and we didn't know. I got really upset that the plus sizes that were included were great, and yet they eventually cut back on their plus sizes. So many little girls would literally cry because they wouldn't be bullied for having to wear adult clothes, and then they would cry when we had something that was cute and actually fit them. (I also wore the plus size justice things, and still have pieces I wear regularly that are super cute.) It was super rewarding working there and helping girls feel their best. The clothes overtime became less maximalist. We eventually started running out of sizes quickly. We stopped being able to provide the top tier customer service due to everything going south. During summer of 2020, while nobody was able to be there, we would pack orders for hours on end, and would pump out like 400-500 a day. The worst part of it was loosing a family I had gained from working there. We still have the work group chat that we talk to each other in. We still keep in touch, and still see each other from time to time. I miss you Justice. 😪

[staby]

I remember there was a clothing collection called “Pretty in Punk” that I was OBSESSED WITH. I begged my mom for every set (only got one set) and I still have the arm warmers to this day. In hindsight this should’ve been a sign to my mom because I’m now a raging metalhead lol

[kyushiko]

As a German I didn't know about Justice, but the designs still made me super nostalgic! The food jokes and big flower designs and peace signs. We had all of those too.

[blue.]

I hate how tweens are being forced to grow up. I hate it. Like my friends 11 yo sister wears acrylic nails and online shops every day. And wears a full face of makeup ever day. I mean express yourself but I feel like this is not because of self expression

[dpguinee]

I had my birthday party at Justice in 5th grade (2009). it was a staple of my childhood. whenever we went to the mall I BEGGED my mom to go shopping at Justice... she even set up birthday rewards for a made up "sister" we had named Alice so that she could get money off every season. that's how often we shopped there.
unfortunately justice in my mall is now an FYE.

[lilwaffleiron]

When I was in 4th grade I finally convinced my mom to let me get some underwear from justice instead of the multipacks she usually bought me from target. I remember wearing my emoji boyshorts to school and feeling so secretly ✨swaggy✨ it was a phenomenal experience lmao

I was in grade school in the early to mid 2010s and the coolest clothes always had some combination of glitter, emojis, cupcakes, avocados, sunglasses, llamas, unicorns, rainbows, mustaches, etc. Now that I think about it a little more, why tf were so many little girls so obsessed with mustaches??? My favorite shirt had a raccoon with a pink mustache on it, and for my 9th birthday I got a giant mustache jewelry making kit 😭

[soflovesmatcha]

i loved justice! i was chubby growing up so sometimes their clothes didn't fit me. whenever they did, i would wear them immediately after my mom washed my clothes every week. i had two justice messenger bags for school and i used them until they completely fell apart. thanks for the nostalgia<3

[realbrooklyn]

"Justice-core" is now a word that exists in my vernacular. Thank you.

[neb.]

My sister is 12 and is definitely awkward 😂 but instead of clothes like Justice, she gets her fashion inspo from her favorite kpop girl groups and soft, pastel, aesthetics. She dresses like a Pinterest girl while I dressed like I was a part of the shake it up cast when I was her age 😂 I was always decked out in Justice!

[faeriesorceress]

there weren't any Justice stores in Poland, but my immigrant grandma used to send me boxes full of Justice clothes and accessories every few months. To say I loved the brand would be an understatement, and the exclusivity of it made me love and appreciate all the clothes even more. Sad to see these stores aren't exactly what they used to be anymore. Anyways, I imagine a lot of scene teens also used to shop there, I can see this fashion finding a lot of use in scene looks.

[gulliver]

yesss, i couldn’t really afford justice much as a kid. i think i had 2-3 shirts. all the popular girls wore it, like decked out in justice apparel. i was green with envy honestly! they always had a 40% off sale that still seemed too pricy. they had a class action lawsuit brought on because of fake sales! they’ve been humbled lol

[EMJY]

definitely hit hard when you talked about the fading tween culture of the early 2000s-2010s, i for one definitely miss it!
i remember as a kid being super excited to enter that tween stage, being inspired by the media that i had been consuming such as disney channel original movies and the like, but my actual entrance into "tween" age was RIGHT at the time that the culture was fading, and i saw the people around me trying to follow trends of older teens and adults on social media. i never had social media as a kid so i didnt even know where the influence came from, only that i was the outlier who still acted and dressed very childish while everyone else tried to be as grownup as possible

it makes me very happy that trends like y2k and kidcore, both of which im very fond of (particularly the latter), as well as other alternative fashion that tries to play into the early 2000's vibe is popping up again! it gives me a huge sense of nostalgia, and a bit of a sense of belonging as a kid who never truly grew up in the first place

on another note, i just binged this entire channel in a day and i am completely hooked, keep up the cool nostalgic content and analyses, theyre so interesting!!!!

[britishchick]

I remember when the Ever After High dolls were exclusively sold at Justice. I loved looking at those and the Monster High dolls! ...And I bought some of the clothes (like the pretzel shirt at 4:00!), but I was mostly there for the dollies! ;)