How to Create a Great Tagline for Your Brand - [4 Important Steps]

How to Create a Great Tagline for Your Brand 4 Important Steps

Creating a great tagline for your brand is a great way to create memorability, differentiate and position your brand in the audience's mind. Great taglines like Nike's 'Just Do It', Apple's 'Think Different and BMW's 'The Ultimate Driving Machine' all use a framework and 4 important steps to develop their tagline.

In this video, I go over how to create a great tagline for your brand in 4 important steps.

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Jump to parts of this video
[0:00:00] - Introduction
[0:01:45] - Taglines - Keep it Simple
[0:02:21] - Taglines - Differentiate
[0:03:35] - Taglines - Add Meaning
[0:05:32] - Taglines - Get People Talking
[0:12:04] - Sign up Brand Building Course

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*Brand building course* - Learn how to build a magnetic brand that stands out from the competition

[Nowahkolleh]

Empathy in Action, One Initiative at a Time, Changing lives through Love and Compassion for all.

[sophiemoconnell]

Great video, Chris. I often accidentally say "Every Little Helps" whenever I'm shopping in Tesco’s. It's such a simple great tagline for the brand as it's something that is often dropped into everyday conversation so easily.

[MischaAndHisMerryMen]

I had no idea a slogan was related to campaigns!!! The amount of meetings I've been in referring to slogan instead of taglines!

[minkagaston]

Really great information and simply explained

[SunnyFly]

My tag lines (cloud based software consulting):
- The art of engineering you can rely on.
- The art of engineering. Revived.

[amanikeels]

Nike is my favorite tag line!! I need a tag line for my beauty business

[ElementsBrandManagement]

Have you created your brand's tagline? Let me know in the comments below.

Would love to know how you get on in the comments and please share if you think it could help others.
Also if you have any questions, queries or things you'd like to see in future videos feel free to comment with them below.
If you like the video please give it a thumbs up and subscribe for further tips to help you to unlock your brand's potential.

[MischaAndHisMerryMen]

Transcend Marketing doesn't have a tagline but I will comment to new business that we "go above and beyond" in all we do which is the literal meaning of Transcend so we've almost got an implied tagline with our brand name...

[motunrayoolubunmi]

I'm a Diction Coach. My tagline is "your confidence affects your speech.Is it catchy?

[margyiphillips]

This video is different from the tonnes of videos that I have watched so far.

[abigailpowlesland]

This makes you stop and think about products and. how to get the best from yours