Should You Use Advantage+ Audiences On Facebook Ads In 2024?

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Hey! If you’re new to the channel, my name is Nick Theriot

I’ve been running Facebook ads since 2015 and have done over $50m in revenue for our clients. We work with a variety of brands but the majority or e-commerce!

Should You Use Advantage+ Audiences On Facebook Ads In 2024?

In this video I explore whether you should use Advantage+ Audiences on Facebook Ads in 2024.

I discuss the benefits and drawbacks of Advantage+ Audiences and how they compare to other targeting options.

I also provide insights and strategies for optimizing your ad campaigns with this feature.

By the end of the video, you will have a clear understanding of whether Advantage+ Audiences are right for your Facebook advertising strategy in 2024.

#Facebookads #facebookadvertising #facebookmarketing

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-Nick Theriot

[binhle-bjqg]

Agree Nick. We do see that Advantage+ takes credit from the broad campaign. For example, a customer was first targeted by a broad campaign and 2-3 days later was converted by our A+ campaign. For products with mass appeal, broad is still our preferred method. Quick question Nick what do you think about age specific product? we've been testing some baby and elderly products and haven't figured out what works better yet, still testing

[huseyinyuceer]

Thank you for the detailed video! How many custom audience groups would you recommend selecting per ad group?

[adam-nbqw]

Heyy nick !, True, we have also experienced this frequency issue. Do you think excluding website visitors and IG engagers (60 days) would solve the issue of frequency when it comes to advertising+ targeting ?.

[dennischen]

In late 2022/early 2023, LLA and interest went downhill. That was when I tested broad audiences, I think the original, but it didn't perform too well until ASC came out. I was profitable again but only until earlier this year when performance tanked again and frequency skyrocketed. Which led me to believe that maybe I needed to run regular broad campaigns in conjunction with ASC or advantage+ audiences since those go after warmer audiences. In a way, I need to find ways to feed data into those pools. I'm going to test this out.

[TheMakersLayer]

Hi Nick,

I started my ads structure as 1 campaign per creative and individually scale, now that I am going in to 30+ campaigns I am starting to see why your ad structure makes so much sense..
I just started with posting all my new creatives as dynamic creatives in to 1 campaign, but the overall roas and cpa is so much worse than my individual campaigns.. Would you recommend to just keep putting in new creatives or also add some in that are already working?

[raffesizzle]

Yo nick. I just wanted to mention that not all ad accounts have the option to switch back and forth. Currently have 4 ad accounts, and only 1 of them has the button to switch back to orignal audience. So for those of us who don't have the option to switch... i guess we have no choice right but to go with advatanage+ audience right?

[afghanentertainment]

Hey Nick, if I already have a winning ad creative, but I want to test a new landing page since it's for lead gen, do you recommend testing the landing page with a new DCT or using the same creatives?

P.S. Awesome content as always.

[manuelherk]

Hey great video and thanks for sharing your knowledge. Can you tell me this about adv + please: I am running a shop with multiple different products. should I just fill one adv+ campaign with ads for all products or create separate adv+ campaigns for the products?

[Mario-lmem]

Thanks Nick for all the content you provide!

I just have a query, if I have a prospecting campaign where I offer a free gift and once they sign up they are redirected to a tripwire. Do you recommend creating a retargeting DCT directly to the tripwire (within the same campaign)?

Thanks!

[MikeyKay]

Hey Nick, is it ok to use broad targeting (sales campaign) on a new ad account? I Sell in the back pain niche on Shopify. What would you recommend me?

[davidszakacs]

hey Nick, When doing Broad from Original audiences. How do you make sure that your frequency stays low? Do you exclude MID and BOTTOM funnel audiences when doing broad targeting?

[ishaannegi]

Relatable, was getting higher Frequency, CPM, Will switch to the original audience ( broad targeting ) Thanks 🙌🏻🙌🏻

[Miseux]

Do you turn on or off "Advantage Detailed Targetting" in the Ad set level?, This option is on by default and it only appears when you try to add an interest, have you check that out?

[QuintessaMNL]

New business here. Just wanna ask if it's better to run ads on Facebook or IG alone. Or is it better to run ads in both? What are the pros of cons of each?

[anthonyyee]

0:57 Currently having the issue where the "switch to original audience" doesn't show up as an option, it's stuck at A+ audience

[maxwellcoulter]

Hey Nick, so if I'm starting with a $50 budget I sould use Advantage+ Audiences, and if I do when should I switch to Original Audience. Or should I just not use Advantage+ Audiences?
Anyways thanks for the videos, very helpful.

[krikavvlogs]

If you have 3 products with different ticket size i.e. $10, $20, $30,
a. Will you have creatives of all 3 products in the same adsets?
b. If yes, what will you choose "maximize conversion value" or "maximize number of conversion" for optimization
c. If no, will you keep in different adset? basically how will you structure it?

Thanks a lot for answering. Love from India :)

[Destroyyyer]

hey Nick, are there any free ressources like videos, courses, books you would reccomend to read for beginners with media buying and advertising? some really up to date and hands on knowledge and not basic marketing stuff or 50 year old marketing books :D like your channel for example

[des]

So you select original audience, then leave it empty/blank/no interest selected? Please confirm.

[matejantoncic]

Nick, is it possible that I am getting this crazy high CPM (over $100 in the US market) because of
using A+ audiences with a completely broad campaign? It was like you said: the first couple of days had good sales and quite good CPMs, but then it just exploded. The CPM skyrocketed, the CPC went beyond $5, and there were no sales