TVN7 Christmas Ident

In 2017, I was commissioned to develop a concept, script, drawings and animation for Christmas idents, bumpers and endboards for a Polish TV channel TVN7. The goal was to introduce a more hand-drawn, artistic and playful style which would break with the clean geometric forms and a "made with a computer" feel from the previous years. The video included stop motion, digital & 3D animation made in Adobe After Effects.

The project took over two months, and the team was responding very favourably to the look of the animation. However, in the end, the channel decided to do a last-minute U-turn and asked a different animator to remake my concept into the flat animation style from previous years.