Virtual Books@Baker with Sandra Sucher, author of 'The Power of Trust'

It’s crucial for companies to gain the trust of their customers, employees, and investors, but fostering trust doesn’t come from a savvy PR department, says Professor Sandra Sucher, author of the new book "The Power of Trust: How Companies Build It, Lose It, Regain It."

Instead, business leaders must establish trust by being “the real deal,” creating valuable products and services, acting on good intentions, treating people fairly, and taking responsibility for how an organization impacts business and society.

[alexismarquez]

I DID MY CASE STUDY IN ATENEO DE ZAMBOANGA UNIVERSITY ZAMBOANGA CITY. HARVARD BUSINESS SCHOOL LECTURES ARE PART OF MY LESSONS. I'M ALWAYS A ACHIEVER :) SO GLAD TO SEE SANDRA J. SUCHER. IT REALLY FEELS LIKE MY BIRTHDAY 🎂🎂🎂🎂🎂THANKYOU EVERYONE.

[fessahakebede]

As a manager and researcher, I find it very interesting “the complexity of managing Trust” ethics, morals…
Thanks!!!