Government brings in Amitabh Bachchan to promote GST

The government has chosen Bollywood superstar Amitabh Bachchan as the face of the Goods and Services Tax (GST), which is set to be implemented from July 1. In a bid to promote the sweeping tax reform, the Central Board of Excise and Customs has decided to make the actor its brand ambassador. A video featuring the star has been shared on Twitter by the finance ministry and has started doing the rounds on social media already. “GST – An initiative to create a unified national market,” the finance ministry said in a tweet, attaching the video.