BE SMART leeco le s3 x626

LeEco wants to take the U.S. smartphone market by storm. While its big entrance in the West began with the moderately well-received Le Pro 3, its strategy doesn’t rely solely on flagship phones – the company is also bringing a somewhat more modest offering to North America, called the Le S3.

At a decidedly lower price than the Le Pro 3, LeEco is positioning itself to take on a market currently fragmented by dozens of different phones, all of which have a slightly different look, feel, and spec-sheet. It’s no easy task. While the high-end phone market is largely dominated by the top players, which include the Apple iPhone series, the Samsung Galaxy S series, LG’s G series, and, to a lesser degree, the Google Nexus and Pixel phones, in the mid-range smartphone market there’s no such dominance. Could the Le S3 be the phone to break that mold?

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