New Think Speaks at the Florida Film Festival 2012

How to Turn Small Movies Into Big Box Office Success

Competition on opening day of a film is not just other movies, but all the other distractions and entertainment options fighting for the audience's attention and hard-earned dollars. That's why award-winning advertising veterans Janet Lyons and Mike Campbell and their company, New Think Creative, connected early, quick, and smart through every media platform for their first feature releases from Bob Berney's FilmDistrict—Insidious, Soul Surfer, and The Rum Diary. Join them for this fascinating case-study of the recent success of the horror flick (Insidious) that The Hollywood Reporter named "the most profitable film of 2011" as an example of an innovative marketing approach to independent films that uses big branding campaigns and digital and social media techniques to connect with audiences across all platforms.