Top 5 Resourcing Models for PLG in 2024

Learn how to effectively resource your Product-Led Growth (PLG) strategy for explosive SaaS success. In this video, former CMO of Slack, Bill Macaitis, shares proven resourcing models, highlights common mistakes, and provides tips to align marketing, sales, and product teams. Whether you’re scaling a SaaS startup or optimizing an existing PLG approach, this guide will help you unlock faster, capital-efficient growth.

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⏰ Table of Contents
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00:00 - Introduction to Product-Led Growth (PLG)
00:45 - Defining Product-Led Growth: What It Really Means
01:37 - Common Misconceptions about PLG
02:31 - The Role of Marketing in PLG
03:56 - Sales and Objection Handling in PLG
04:39 - Success and Support Teams in PLG
05:57 - Simplifying and Enhancing Product Usage
07:11 - In-Product Education and Expanding Usage
08:44 - Why PLG Fails Without Proper Resourcing
09:23 - Metrics to Drive a PLG Initiative
10:09 - Product Complexity and Its Impact on PLG
11:43 - Leadership and Passion for PLG Success
12:27 - Conclusion and Final Thoughts on Resourcing PLG

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🎥 Videos Mentioned
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🦥 SaaS CMO Pro
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🎥 Key items in Zoom/Youtube setup
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LinkedIn: / bmacaitis

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🚀 About Bill:
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Bill Macaitis is an advisor and board member guiding aspiring AI & SaaS unicorns/decacorns. Bill works with companies to build out capital efficient go-to-market strategies and world class teams. Over his 30 year career Bill has achieved five successful exits and powered growth at three of the fastest-ever growing companies: Slack (CRO/CMO), Zendesk (CMO), and Salesforce (SVP of Marketing).

[ArabellaWilbur-cf]

Clark Michael Garcia Deborah Wilson Mary

[billmac]

Feel free to drop any questions on PLG you have in the comments. Happy to answer them!

[ayseguvencer]

One thing I was thinking is how to combine this with customer acquisition metrics. Basically scoring your free trial/fremium users, creating that 1st party data based on PLQ, DAU, NPS and underlaying this date to your ABM or other marketing efforts for look a likes. So you get more of the high propensity to purchase consumers. Sales is happy, product is happy, marketing is happy, commercial is happy, all around happy :))