How Frictionless Shopping is Changing the In-Store Experience

While frictionless shopping is nothing new, we couldn’t help but notice it was one of the leading topics covered at this year’s NRF 2022: Retail's Big Show.

And it’s easy to understand why. Emerging from a post-pandemic world where shoppers were conditioned to order through 1-click ecom and BOPIS strategies, consumers are more comfortable than ever with an efficient in-store experience.

In this talk, CBSF’s Founder and President Bud Morris shares key insight on

How Canadian retailers should look at frictionless retail
The different strategies to incorporate frictionless shopping
The key benefits to both shoppers and retailers alike