iMusician Show 09 || Are Record Labels Ruining TikTok?

The iMusician Show is a bi-weekly breakdown of the latest music industry news, updates on iMusician's products and services, and everything that is relevant for independent artists & labels.

In this week's episode, we talk about the controversy surrounding record labels asking artists to create viral TikTok videos, most recently with prolific pop artist Halsey. Then, we cover Beatport's acquisition of Label Radar, a demo submission platform aimed at helping artists get signed. Lastly, we introduce you to Mexican visual artist and musician Spiegelkind, and give you a rundown on what exactly music distributors do.

𝐓𝐢𝐦𝐞𝐬𝐭𝐚𝐦𝐩𝐬
00:00 Intro
00:25 Spiegelkind
01:57 'Going viral' on TikTok
03:28 Demo submissions w/ Label Radar
04:41 What do music distributors do?

𝐋𝐢𝐧𝐤𝐬

#tiktok #halsey #beatport #musicdistribution
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iMusician offers independent musicians and labels an all-in-one solution that is simple and effective to sell their music online. Whether you want to upload your music to Spotify, sell your music on iTunes or monetize your music on YouTube, we've got you covered.
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[_iMusician_]

Do you use TikTok to promote your music? Drop us a link to your page 👇

[spiegelkind]

Thanks for the shoutout team!

On the TikTok controversy: I think going fully independent as opposed to working for a major label will always result in a more organic, healthier work routine where content is produced as a natural part of the workflow. No one should have to spend more time creating TikToks or reels than actual music!