La Maison — Official Trailer | Apple TV+

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High fashion meets high stakes in this behind-the-curtain look at how an iconic fashion house is thrown into scandal and reinvention by a viral video featuring star designer Vincent Ledu (Lambert Wilson), leaving his family’s iconic and legendary haute couture house LEDU hanging by a thread. Perle Foster (Amira Casar), Vincent's former muse who is still in his shadow, teams up with next-generation, visionary designer Paloma Castel (Zita Hanrot) to save, evolve and renew the century-old Maison LEDU. Taking advantage of Vincent’s demise, Diane Rovel (Carole Bouquet), the ruthless CEO of the powerful Rovel luxury group, launches an offensive to acquire what she sees as her most important prize: Maison LEDU. To achieve her goal, anything is fair game as this is more than acquiring just another brand, it’s about revenge.

“La Maison” stars seven-time César Award nominee Lambert Wilson (“De Gaulle”), César Award-nominated Amira Casar (“Call Me by Your Name”), Best Actress César Award winner Carole Bouquet (“En thérapie”), Most Promising Actress César Award winner Zita Hanrot (“Fatima”), Most Promising Actor César Award winner Pierre Deladonchamps (“Stranger by the Lake”), Best Actor in a Supporting Role César Award winner Antoine Reinartz (“Anatomy of a Fall”), four-time César Award nominee Anne Consigny (“Elle”), César Award nominee Florence Loiret Caille (“The Bureau”), rising star Ji-Min Park (“Return to Seoul”) and Most Promising Actor César Award nominee Corentin Fila ("Being 17").

Based on an original idea by Alex Berger, who serves as executive producer, the series is created by showrunners José Caltagirone and Valentine Milville and directed by award-winning directors Fabrice Gobert (“The Returned”) and Daniel Grou (“Lupin”). Emmanuelle Bouilhaguet also serves as executive producer. “La Maison” is a TOA-The Originals of America production, in conjunction with multi award-winning studio TOP-The Originals Productions (“The Bureau” / "Le Bureau des Légendes").

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A French succession but make it fashion.

smithhamilton
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Succession... but French?

Apple TV: "Say less"

thesteppino
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Oh, I will definitely watch. The cast alone is worthy of a gander. The teeming masses full of self-righteous hatred always cry, “Eat the rich.” Honey, the rich will easily, happily eat each other. The proletariat will need to be content with dessert.

charleshamilton
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Tres magnifique! "Could you avoid polyester? It gives me migraines." Classic and so damn true!

eunhinged
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Pitch meeting: ""Succession" was a huge hit, so let's do something like that. But instead of the glamorous world of media, let's put it in the glamorous world of fashion. Instead of loosely based of Rupert Murdoch, it's loosely based on Bernard Arnault. Instead of roles going to Hollywood movie stars, let's give roles to French movie stars. And let's set action in beautiful locations with people in beautiful clothes. And, to make it seem less like "Succession"< let's do it in French with subtitles." Stunned silence. Someone in room. "With subtitles? That will lose 30% of Americans."

jlasf
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Polyester gives me migraines lol love it

mrscwhite
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Looks like the Merovingian jumped into another program that truly captures his essence as a misunderstood fashion icon.

Happy for him.

AnthonyMunyi
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This movie is so more dramatic in French!

FrancisSiuChock
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"I'll cause a scene if I want to cause a scene"😅😂 YUP! Because trust & believe that person KNOS they're causing a scene 😂😅

camaribrown
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What a series! Only at episode 2! Already running to watch the trailer.

gungun
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That shot of the Eiffel Tower at night, tho 😲

Muhammed.Yaseen
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Seems like its based of the life of Bernard Arnault and LVMH

anug
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LVMH vs Hermes fihghting for over 25 years, LVMH wanted to acquire Hermes

hafidkemas
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This looks Something to think about if you decide to take your company public. Gotta take all of these into consideration. Control of your company, but don't have the capitol to grow, or have the money and be public, but lose a lot of control, even taking you out as CEO and Creative Director. Can't wait to watch this.

ValentinaTheCreator
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Carole Bouquet is in it. I'm sold.

TheBeggsTeam
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how creative and original the plot is...😔😔

Ma-pzkl
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I thought this was a reality show when the trailer played while I was watching Slow Horses.

BatmanHQYT
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It looks like House of Flowers meets The New Look

jcf
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comme d'habitude dans les films français ils n'articulent pas on comprend un mot sur 3.

Elliasp-xxmb
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Ah, yes, the Merovingian found a new Matrix, eh?

KenMaerran