Making Integrations Key Product Features | Prismatic VP of Product

Integrations have long been regarded as something your team works on when other, more essential work is finished. However, that way of thinking is no longer works. For B2B SaaS companies, integrations are now table stakes. Your customers expect integrations from your product to the other apps they use. Given this importance, how do you ensure that your integrations match the quality and UX of your other product features?

Timestamps
2:00 | 🚀 Introduction and Importance of Product Integrations
3:36 | 🏗️ Challenges of Building and Maintaining Integrations
5:55 | 💡 Why Integrations Are a Top Evaluation Criteria for B2B SaaS
8:10 | 🔑 Treating Integrations as a Key Product Feature
9:01 | 📋 Three Crucial Elements of Good Integration Planning
12:58 | 🛠 Building Reusable Integrations for Scale
22:24 | 🎯 Summary: Planning, Reusability, and Visibility Lead to Success

The content of this event is for educational purposes only and does not include any specific facts of the presenter’s current or previous company. The opinions expressed in this event are solely those of the presenter based on personal experiences and do not reflect those of the company the presenter works for.

Meet the Speaker: Marcus Edgington

He is VP of Product at Prismatic, the industry-leading embedded iPaaS that helps B2B SaaS companies provide customer-facing integrations. He was previously a senior product manager at Oracle and has been a product manager at SaaS companies serving a variety of industry verticals. He is passionate about efficient use of R&D resources and the power of integrations to help SaaS teams provide great experiences to their customers.