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(Case Study) Doing the Impossible with Digital (Trek)
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How Trek Bicycle built an internal CGI/3D production team for one of the most complicated product lines in the world:
-Proving out the capability and building momentum in the organization
-Scaling up - building a pipeline that can support a high quantity of product variation
-What it takes to produce consistent, best-in-world product imagery
-Where we are headed next with AR, Realtime 3D
Speaker: Michael Hammond, Manager - Digital Visual Communications, Trek Bicycle
-Proving out the capability and building momentum in the organization
-Scaling up - building a pipeline that can support a high quantity of product variation
-What it takes to produce consistent, best-in-world product imagery
-Where we are headed next with AR, Realtime 3D
Speaker: Michael Hammond, Manager - Digital Visual Communications, Trek Bicycle
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