Business model innovation: a key enabler of a circular and regenerative economy

This #REFLOWeu #masterclass will introduce you to the concept of business model innovation in the context of a circular and regenerative economy.

It was developed in the context of the REFLOW project, a European project aiming at developing circular and regenerative practices in European cities.

The lecture will first introduce you to the challenges that need to be tackled at societal level to move from a linear to a circular economy.

We will then focus on the role of business models in the transition. We will define further the concept of business models and its theoretical background.

Circular business models are part of the larger family of sustainable business models which aim to create value for society and the environment at large. We will look at how they are defined and which principles they follow.

To give you a better understanding of circular business models, we will then browse through some different circular business models examples taken from different sectors. Finally, we will introduce you to a business model innovation process, clarifying key steps and guiding questions to help you design a circular business model. This process is supported by a portfolio of tools you will be able to access following this class.