How a company Increased Its Revenue by 20% by implementing Salesforce Sales Cloud

Although Canada Tire started as a simple tire retailer in 1928, it has since then evolved into a unique tire distributor serving thousands of customers across the country. Their team is made up of 70 employees, located in their Montreal head-office, as well as multiple distribution centers, and sales offices across Canada.

The company had an outdated system that was not able to track sales activities and customers behaviour. Their biggest challenge was lack of communication with their customers, the process in itself inefficient. Canada Tire’s sales team were missing basic tools preventing them from understanding their customer’s persona due to their limitations to their purchase history or data.

Salesforce Pardot provides a full suite of tools that help marketers create meaningful connections with their prospects and customers.
Canada Tire’s main goal was to boost sales organization growth with a more sophisticated and intelligent system. Salesforce’s CRM system was the inevitable choice and no other consulting firm than Nubik was able to illustrate and orchestrate the implementation. “Nubik was really helpful in bringing-in a phase approach and before we knew it, we had the most sophisticated CRM system of all tire distributor in Canada.” Gabriel Granatstein, CEO, Canada Tire.

The investment ended up being very profitable and promising. “In the last three years, our revenue has increased of 20% and a large part of that is because of what we’ve done with Nubik and Salesforce” added Gabriel Granatstein, CEO of Canada Tire.
“Having Nubik as a partner with us through the Salesforce implementation was invaluable” concluded Chris Moody, Director of Sales Operations, Canada Tire