Do mascots still work?!

What's your favorite mascot ever? 👇

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Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what's next in culture, business, and the internet.

Known as "GaryVee," he is described as one of the most forward thinkers in business. He acutely recognizes trends and patterns early to help others understand how shifts in consumer attention impact the realities of the business world today. Gary's approach sits at the intersection of business and pop culture. He keenly understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies like Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber.

This year, Gary unveiled his seventh book, "Day Trading Attention" where he provides fresh insights into navigating the modern social media landscape. Gary's expertise guides readers on harnessing underpriced attention channels in the digital age. He emphasizes mastering storytelling in these arenas and highlights the "TikTokification of Social Media," where content relevance surpasses follower counts. Businesses can leverage this shift to enhance their brand and boost sales. "Day Trading Attention" equips readers with essential skills to succeed in today's dynamic digital world. Gary also announced his first children's picture book, based on his VeeFriends characters, titled "Meet Me in the Middle”. The picture book, which will prominently feature two VeeFriends characters, Eager Eagle and Patient Pig, delves into the emotional elements essential for nurturing children's empathy – a crucial skill for their future success.

Gary is an entrepreneur at heart – he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Sydney, Singapore, Tokyo, Bangkok, and Kuala Lumpur. VaynerMedia is part of the VaynerX holding company, which also includes Eva Nosidam Productions, Gallery Media Group, The Sasha Group, VaynerSpeakers, VaynerCommerce, and Tingley Lane Trading. Gary is the Co-Founder of VaynerSports, VCR Group, VaynerWatt, ArtOfficial, Resy, and Empathy Wines. He guided Resy and Empathy to successful exits -- which he later sold to American Express and Constellation Brands, respectively. He also owns a Major League Pickleball team called the 5s, is part owner of a Big3 basketball team, and is an investor in the revival of the SlamBall League.

Gary is also the founder and creator of VeeCon – a contemporary super conference that converges business and pop culture with innovation and technology. In addition to running multiple businesses, Gary documents his daily life as a CEO through his social media channels, which have more than 44 million followers and garner over 300 million monthly impressions/views across all platforms. His podcast, "The GaryVee Audio Experience," ranks among the top podcasts globally.

Gary serves on the board of MikMak, Bojangles Restaurants, Global Citizen Forum, and Pencils of Promise. He is also a longtime Well Member of charity: water.

Gary's life ambition is to buy the New York Jets.

[garyvee]

What's your favorite mascot ever? 👇

[whisperingeye]

Mascots work because children remember them and parents have to spend money on children.

[MMikemezta]

That's true.. the only reason I still buy slim jim is because of macho man randy savage.. I can still hear his voice

[AndrewGrosso]

But we all know Jake from State Farm 😎😎

[mr_enigmatic]

Someone needs to remind Gary that car insurance is mandatory, so them "crushing" isn't likely due to the mascots...

[leemires]

Mascots and jingles! Good jingles stay in your head forever.

[Aidandur]

I love the mascot Jalty Bambo, the funny one legged man from the Hearing aid shop in Mumbai. Hes outrageous

[saysomestuff]

Worked great for my companies multiple times.

[Lovelykifff]

if youre from the philippines. jollibee is a great example, many generations of kids loved him (including mine and me as well 😂)

[Joehirst]

Mascots are coming back, hold on y'all. Specifically, mascot type logos, and brand mascots

[calebb]

Sometimes when companies use a real human I like it a lot, but they're pretty much always playing a character and not just being a "face" of the company.

[charlestonerocks]

Case in point: Japanese companies and local tourism boards.

[mightyfunkmonk]

The fact Gary didn’t say gecko is criminal 😂

[WestCoastShredders]

Wait this makes so much sense. It’s why influencers branding themselves are so successful. They’re the fucking mascot

[Subliminalsapper]

I mean car insurance companines Crush not because of the mascot but because you are legally required to patronize their buisness. Kinda hard to fail when you have a captive customer base.

[tylerwood]

The real question is what happened to NFTs. What’s next for the viral clip postcards are making a comeback?

[NTom]

Probably because geico is an acronym gary

[traveluniverse]

Put on your bear head from the garage sale and step up ❤

[jacobkennedy]

My business is a mascot merchandise business and its winning

[jamienye]

I know that if I was a multi millionair I wouldn't have sweat patches 😂