LL Cool J talks inspiration behind his new album ‘The Force’

Hip-hop superstar LL Cool J stops by the TODAY plaza as part of the Citi Concert Series to talk about working on this new album, “The Force," working with Snoop Dogg, Eminem and other artists on songs for the album, and the evolution of the genre over the years.

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#llcool

[misterelom]

The new album is incredible! LL is my favorite rapper and the new album is worth the wait. Him and Q-Tip crushed it. Been in my rotation since it dropped 🔥🔥🔥🔥

[kayodeodusanya]

I love what LL Cool J did towards the end of this video...shouting out those up and coming rappers on a big platform like this was priceless.

[bhill]

Carson Daly back in his old element with this type of interview, haha. And, LL definitely delivered on this new album. Reminding us all once again he’s one of the greatest MCs to ever do it for a reason. Already gave it several listens. Straight up fire🔥🔥🔥

[gibsonfranchise]

New album 💿 is 🔥🔥🔥🔥🔥🔥✍🏾🎙️LL is a American 🇺🇸 treasure

[stephieleeri]

I was up front with my son and friends so fun ❤👆🏻🙏🏻

[yolanda]

❤His performance brought back so many great childhood memories. I recorded "I'm Bad" on a cassette & played it over & over until I found out about the box then almost lost my life running up mom's phone bill😅

[profssor]

New album is already a classic 🔥🔥🔥🔥 Q-TIP did a great job on the production throughout the album LL 💯

[AFO_AnalyRics]

Nas skated on his feature. My favorite track on the album.

[OBDPVCR]

"You ready to sing some more?" 🤣🤣🤣🤣

[CHISENGA]

* **LL Cool J appealling to myself and all other Fat Albert fans by dressing as The Brown Hornet. The eyewear seals the deal. Lol***

[jackcarsen]

I wonder how the old producer felt when they got ditched for q-tip

[washingtonkai]

My friend Blair Davis dreamed that Actor/Rapper LL Cool J died aka James Todd Smith. The Devil will give you fame and fortune, but like Prince, Michael, Whitney, etc, it's time to collect 😢 because nothing from him is free.