rae dunn and the moms who love it

"What's not a cult but feels like a cult?" Time to revisit my favorite tiktok trend! This time I'm covering Rae Dunn pottery and the mom's who horde it.

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[elizar.]

The irony of hoarding things that have a minimalistic aesthetic is just off the charts.

[silvercarroll]

Rae Dunn has "I sold my soul to the devil to make my small pottery shop successful but now things are getting kinda out of hand" energy.

[jacklightyear]

As a former Homegoods employee, I will never not be annoyed at the very mention of Rae Dunn. We had to discontinue selling them in my store for a while because some women mistakenly thought employees were hiding Rae Dunn stuff and were stalking us and writing down our license plate numbers.

[CARATMom]

I smugly watched this as a mom who has never heard of Rae Dunn. I thought that I had no idea what the video was referring to. Until she held up the Create. container. Then I slowly realized that the script looked familiar. I had a notebook. It was given to me by sis in law. I ran to my bedroom in a frenzy and flipped the notebook over. RAE DUNN. I literally shook my fist in the air in defeat. I have been infected.

[ElizabethJDWatson]

Turning an artist's desire to use imperfection to show that an item was made by a human into identically imperfect mass-produced items made by machines is peak capitalism.

[margaretcathcart]

my mom loves Rae Dunn, and my favorite part is how all of the ‘imperfections’ are the same on each mug. the dents on each mug are mass-produced, so they manufacture them to have little imperfections and that’s so funny to me.

[CoffeeCocktailsandBooks]

“Mom groups are the backbone of society” - this not the truth I wanted, but it’s the truth we have

[cyrc]

it is actually so dystopian to me that people are so obsessed over mass produced “imperfect” pottery that literally has identical “imperfections.” there’s so many unique small creators whose work is infinitely more appealing to me

[PokeshadowYT]

All the comments about "the thrill of the hunt" of these moms trying to track down pottery like it's an addiction, I'm just thinking... we need to introduce these women to the world of Shiny Pokemon hunting. Let them go ham on their Switch

[rzavala]

I also feel anxiety when I look at this stuff. I don’t want my own stuff to tell me what to do and what to feel. “Mix. Stir. Stay. Hope.” I’m not gonna be bossed around by my dishes.
It also reminds me of something Marie Kondo pointed out in her book: constant exposure to printed words is deceptively stimulating and can be truly exhausting

[RLBM]

Society: "Capitalism breeds innovation"
Rae Dunn: "What if a butter dish said butter!?!?!"

[katrinat]

Something about these mass-produced but "imperfect" products, being hoarded despite their minimalist aesthetic, and getting people mindlessly addicted despite being covered with like, positive words like "create" and "inspire" and stuff feels so unnerving yet ironically hilarious. Wow. I didn't want to know any of this but now I do. Thanks?

[effullgent]

my husbands family labeled stuff in the house to learn English and Rae Dunn just reminds me of that but permanent

[josettew]

I really think that this is what happens when suburban moms lose their identity to their kids or their marriage.

[nocturtle]

Just thinking about the amount of Rae Dunn pottery that is gonna be on goodwill shelves years from now

[unchartedchartz]

I mean, props to Rae Dunn for being able to sell enough plain white pottery with black lettering for scalpers to pick up on it.

[itsaballoonparty]

The mass produced pieces with the artificially applied “imperfections” to make them look handmade are so...sinister omfg

[irishredjackson]

As a mom and someone who doesn't collect Rae Dunn I think that mom's in general are just unhappy. It's not socially acceptable for moms to admit that they aren't happy tho. I can't really speak for all mom's but from my point of view I often try to find distraction in shopping. I also get really excited when I see home decor or anything really that I can see myself using that will make me a better mom (that's the lie I tell myself because I get a vision in my mind of having whatever I'm going to buy and it literally is so much better then my real life). I have a big problem with thrift shopping because that was my solution to not having much disposable income. I think that being a mom especially of young children can be incredibly isolating. I have a unique insight on this because I had kids young and then when my kids were teens I had another baby (she's about to turn 3). Children are demanding and mom's have more on their plates then any other time in history. I also think that there are more mom's who themselves come from broken families and so don't have any real family support. I'm a single mom AGAIN and my mom is a bit of a nut job so I literally have no one to help. I get stressed and overwhelmed and so I'm not the mom I know I could be if I could just get a break sometimes. Going shopping is when I can at least feel like I'm trying to do something to change my situation even tho I know I can't. I know my reason isn't going to be the same as other moms but I know I'm not the only mom who feels this way and I think that's why mom's get that way over STUFF.

[lillypie]

Ahh Rae Dunn..the very mention of that name makes me quiver. I worked in HomeGoods during the peak of the Rae Dunn craze. So many fond memories of being stalked by moms that would offer me hush money to save items for them or cuss me out for “hiding” items from them. My store created alternating daily schedules of when to put out Rae Dunn items so the morning crowd wouldn’t buy everything out. I would scatter items throughout the store in obscure places and watch them go on a treasure hunt for fun. This lady I worked with got fired for operating her own lil reseller market on the side lol. Good times!

[docsmooth]

Had I known all I had to do was write one-word phrases on my misshapen pottery from middle school I'd be a millionaire long before Rae Dunn was a thing.