Mastering Social Media Marketing

Leveraging social media for your business is way different to your personal use. That’s why we’re bringing you the tools, the tricks and the thinking to attract clicks and customers – from Twitter to Tik-Tok.

This practical session will develop or fine-tune your social media strategy. You will
learn how to:

• Identify the right platform for your target audience based on your offering and
brand priorities.

• Create content that reflects your unique business and that drives sales and
meaningful connections.

• Strike the right tone, and plan how often you need to post and what your audience
needs to hear to create “message consistency”.

• Optimise and link social media campaigns to drive a call to action that creates new
customers.

• Stay abreast of the latest social media trends and tools.