Jargon buster: What is Yandex Metrica?

Yandex Metrica is a website analytics platform.

It lets you see detailed data on your traffic, performance, audience, and user behaviour.

You can set up to 200 goals, and tailor your reports so that they focus on the exact metrics, segments and models you’re interested in.

As well as providing all the data you’d expect to find in equivalents such as Google Analytics, Yandex Metrica also has some features that the alternatives don’t offer.

For example, its “session replay” feature lets you see videos of clicks, keystrokes and mouse movements from actual users as they interact with your website, letting you see exactly how real people behave on your pages.

Another unique feature is “heat maps”, which lets you see which areas of your webpages people most commonly click on.

If you want to gain deep insights into user behaviour on your website, you should consider setting up Yandex Metica for your website. It can be installed alongside Google Analytics or other platforms, so you don’t have to choose between them.

It’s especially helpful if you want to identify which areas of your website and user journey work well, and which ones need improving.

Do you have any terms that you’d like us to cover in Jargon Buster? Let us know in the comments below!