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PUMA Ever Evolving
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At #PUMA HQ, Aishwarya explores the evolution of materials in PUMA's archives with Romain Girard, Vice President of Innovation, and Uli Planner, Lead PUMA Archive.
Together, they discuss the historical importance of leather in PUMA footwear, as well as the company’s exploration towards innovative alternative materials.. Aishwarya discovers the likes of #RE:SUEDE, PUMA’s biodegradable shoe, and K-BETTER™, a vegan alternative replacing kangaroo leather.
Next episode airs 11/10/24.
#PUMA #ForeverBetter
Together, they discuss the historical importance of leather in PUMA footwear, as well as the company’s exploration towards innovative alternative materials.. Aishwarya discovers the likes of #RE:SUEDE, PUMA’s biodegradable shoe, and K-BETTER™, a vegan alternative replacing kangaroo leather.
Next episode airs 11/10/24.
#PUMA #ForeverBetter
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