Collaboration Needed Between Marketing and Patient Experience Teams

Marketing and Patient Experience teams have similar goals, yet rarely do marketers stay involved past the point of getting a patient in the door.

"It is time for the marketing and patient experience teams at healthcare organizations to work more closely together."

That was the underlying message from Dr Adrienne Boissy’s keynote address at the 2024 Healthcare Marketing & Physician Strategy Summit (HMPS24). In a heartfelt presentation, Dr. Boissy, who is the Chief Medical Officer at Qualtrics, educated the audience on neuroscience.

After her keynote, Swaay.Health caught up with Dr. Boissy to dig deeper into this topic and her keynote overall. Watch the interview to learn how closer collaboration can improve brand positioning, campaign effectiveness, and even bolster budgets.

Video Index
0:00 - Introduction
2:05 - Gap between marketing and patient experience teams
5:30 - Bolstering healthcare markeitng budgets
7:50 - Co-designing with patients