The Future of Smart Packaging and Consumer Experiences

Take a deep dive into smart packaging. Learn its nuances and what it offers to consumers, as well as to brands transforming physical products into digital platforms. Explore the limitless possibilities of smart packaging, along with the practical applications that are benefiting consumers today. Discover how smart packaging gives brands complete control over the digital channel and see how smart packaging provides the traceability and object provenance today's consumers demand.

0:15 - Welcome and introduction to smart packaging
2:50 - Examples of smart packaging
5:30 - How do you define smart packaging?
7:50 - How digital innovation is transforming packaging
12:50 - Connected packaging and data insights
17:40 - Examples of connected packaging
18:45 - How Smart Packaging can identify supply chain bottlenecks
21:00 - How Smart Packaging enables secure product authentication
23:27 - Examples of brands and industries using smart packaging
27:56 - Smart packaging in alcohol, high-end wine and spirits for consumer protection
29:49 - Smart packaging in the food industry
33:04 - Managing your brand and educating your consumer with smart packaging
35:26 - Connected packaging in healthcare and patient safety
39:24 - The future of smart packaging innovation
45:12 - Physical products connecting to the digital world

[knightkrew]

I love the idea that packaging can be more than print!

[ElectricRunway]

Such a great conversation about the future of packaging and how this impacts consumer experience. Thanks to Jones Healthcare Group for participating!