6 Figure Business Losing Money On Every Sale

Hi! My name is Evan, I'm a business owner that is obsessed with ecommerce. I own a crafting company called Scorch Marker and love making videos about it. I have a membership that has helped thousands of people start their businesses. To learn more about me and what I can do to help you, click the link below.

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Hi! my name is Evan and I'm super stoked you want to learn more about me!

I show people how to build their businesses. I learn a skill, test it with my own companies and share it!

I got my start by selling CDs at 13 years old. I’ve worked as a fry cook, I’ve mowed lawns, built go-peds, managed restaurants, sold mortgages, worked in Hollywood, and sat at a desk. I’ve cold-called, done graphic design, pounded pavement, traded crypto, and worked on an ambulance.

I finally settled down and devoted my life to becoming a firefighter in my early 20’s. It took me 5 years of training, fire academies, and paramedic school to finally land that job.

I spent 8 years of my life answering 911 calls. Now I get to pursue my real passion, which is building businesses and educating.

My first successful company is called Scorch Marker.

I was building a commemorative plaque for the fire department in my woodshop and desperately wanted to burn our motto “together in, together out” into the wood. So I pulled out my wood-burning tool, plugged it into the wall, and screwed the whole thing up!

But my wife and I had found another way. We created a chemical solution that reacts with heat. We were inspired by YouTube creators! You apply the liquid to wood, apply heat, and the wood burns only where you drew! Pretty cool right? We invented the world’s first wood-burning marker – Scorch Marker.

Little did we know that this was the beginning of something big. We agreed to spend $500 of our savings to see if we could turn the idea into a product. 2 years later and we got into retail, became a bestseller on Amazon, created jobs, and made a lot of mistakes.

It’s the mistakes that are important. Those are the valuable, teachable moments that doers get to enjoy and learn from. They make you stronger.

Building, maintaining, scaling, running, or managing a business is not easy. But it can be done!

That's why I'm here. To teach what I've learned so you don't have to make the same mistakes that I did!

One of the things I feel I was put on this planet for is teaching. I absolutely love connecting with other humans who want to do what I've done, build a DTC company.

That's why I built my personal brand Vanader. I test the things I'm learning with Scorch Marker, make the mistakes, lose the money, succeed then I teach it.

It keeps me sharp, keeps me progressing and most importantly it help me make friends in the space.

Can't wait to hear from you!

Evan

[rnapol]

Damn, I’m an associate for a VC and you just explained unit economics so easily and smoothly… I want to be able to explain business concepts so eloquently like this

[SongsbyCharleneApril]

I just found your channel, and it’s inspiring. I have been a long time reseller (so I am a little business savvy). I have an idea for a product (basically a beauty product) and I am so afraid to actually manufacture a small batch, market and promote it. I am so afraid of failing. 😐
This is such a huge problem for me (fear of failing/fear that no one will care or pay attention), that I don’t even take the action steps, I just kinda dream about making and selling this product instead of actually doing it.

[Coarvus]

Thanks for the informative information. Your description is the best thing I've read, thanks.

[bobbywhite]

Awesome content and concise explanations! This might not apply my product/model (bundles aren’t applicable) as much, but it was super cool to hear

[option_n]

Valuable insights. Thanks for sharing!

[Royalious]

Hey man, thx for the perfectly good advice. Not sure you are doing dropshipping but i need know smthing. I am not a dropshipper but i am a product designer and producer . I have unique and high-end wooden products . However i am not sure about the future roadmaps. Should i work for the product that i produce and start my own brand or remain as product manufacturer. Or should i do dropship with professional manufacturers? I really need help from people working on this field..

[XX-fqkp]

WHAT IS A CUSTOMER ACQUISITION COST? Actually I just googled it, but can you break down where your costs are?

[SpecialistCinema]

What advice would you have for oversaturated custom products?

[livingworkingoutsidebox]

Hello new here. Have you heard that LLCs need to register with another agency by the end of the month or face $500 a day fines?

[blingrb]

Can I start this same business from Canada?

[sorrymatee]

yeah sometime is better to have lower revenue. high margins. rather have a 300k business keeping 150k in profits. than a 1 mill business. keeping 100k.

[Rayzorbladez]

If the market will only support 3x cost, is your product a failure? Or do you need to try to find a way to drop manufacturing cost?

[Zomby_Woof]

Seems like your customer acquisition costs are excessive.

But an a new/small business, I suppose thats to be expected.

It mist be weird to have your business reliant on an ad vector that didn't even exist not that long ago.

I guess that should worry about what that says about the incone stream going to Facebook.