Viewable CPM bidding, Google ads

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In this video, I have discussed Viewable CPM bidding. Vcpm means Viewable per thousand impressions.

Advertisers need to pay only for viewable ads impression. If branding is your objective then this is one of the best strategies.

This strategy does not work with search campaigns, only compatible with display and videos ads.
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Hi how much should I set as cpm? 1rs or 0.10 paisa? How to know what's the correct number?

harsha