Sup #business #marketing #finance

[HiperKinetic]

Behind every bad corpor decision, there's always someone who says no and gets shunned to the side🤣🤣🤣🤣🤣🤣

[shaneharvey]

Pens, lighters, and razors. Hell of a company.

[ozziegamerhd]

BIC - Creator of 2 of the most "can I borrow that and I'll give it back right after" items of all time.

[joshhofman]

They don't even need a marketing division at this point, they sell themselves

[atis]

'The boys in marketing have had an idea' - basically how EVERY bad decision starts.

[pandorawolf]

Fun fact, they changed 2 things in the design, they added a hole against choking hazard, and made the pen cap flat on its top.

[PainSandwich]

Literally the perfect example of “if it ain’t broke, don’t fix it”

[Bignewshound]

That sums up marketing departments perfectly... closely followed by HR.

[i.Mee]

The moral to this story... STOP MESSING WITH WHAT IS ALREADY WORKING GREAT! Constantly "improving" or Kaizen is a BS concept that has been ruining the world for decades since Anthony Robbins started preaching it to world leaders and regular people that constant improvement is necessary and that being satisfied with what we have is s a step backwards. That is why we can't find our favorite products anymore and every year everything we uses gets changed or "improved" in some way. That takes perfect products and ruins them for the sake of change. This was a great video! Thank you for taking the time to upload this for everyone to see.

[SoHDrxy]

Honestly, the main reason I never had to purchase a pink pen was because the government only allows black or blue ink but mainly black.

[dariusdareme]

They did expand into cigarette lighters, and are probably the best in the world.

Cheap, reliable, i lose them before they run out.

[cristian-bull]

Fun fact: This pen design was so good and cheap, it literally increased literacy levels all around the world (not joking).
Unfun fact (edit): Apparently it's a myth. Source: comments below 👇

[krispxzero]

Their mistake was not charging 40$ for a pink version, like Stanley did.

[dagoelius]

Aint going to lie, in the 80s everybody wanted BIC's iconic 4 colour retractable pen.

[brodieking]

“Please don’t do that” followed up by “yeah nah they’ve worked hard on this” absolutely sent me😂😭

[bbfire]

"please don't do that"

Perfect delivery lol

[THICCTHICCTHICC]

BiC is so good at being ultra precise with their metal AND cost effective, that China still hasnt worked out how to make pens on that scale

[soni]

As someone who works in corporate America and has to deal with the marketing dept, they are THE most useless department in most corporations 😒

[bradpennartz]

There was 1 change they made. They added a hole to the cap to prevent choking. They also designed some fancier and more ergonomic pens, but kept the original design the same.

[rayclark]

BIC marketing got one thing right. They are a French Company that recognized that in the 50s Americans wouldn't buy a product that was obviously from another country. Most Americans today don't know that BIC is a French Company.