The Only 2 Audiences I Use on Meta Ads...

📈 DIVE DEEPER INTO ADS:

🧠 WATCH NEXT:

🧰 MEDIA BUYING & CREATIVE TOOLS:

😎 LET’S BE FRIENDS:

📸 YOUTUBE & CREATIVE GEAR:

00:00:00 - 00:00:44 Agenda (important)
00:00:44 - 00:01:18 The only 2 targeting audiences I use on Facebook Ads
00:01:19 - 00:01:53 Why broad is important to use
00:01:54 - 00:03:38 How Advantage Plus Works (and why it’s different)
00:03:39 - 00:04:19 Let’s look at some REAL BRANDS’ targeting…
00:04:20 - 00:05:26 What these brands did WRONG and RIGHT
00:05:27- 00:05:50 Many brands are using MULTIPLE ASC campaigns!
00:05:51 - 00:07:12 What if these two targeting audiences AREN’T working for me??
00:07:13 - 00:08:40 The 3rd targeting option…

************

MY FAVORITE MEDIA BUYING & CREATIVE TOOLS

LET’S BE FRIENDS

MY FAVORITE YOUTUBE SOFTWARE

[emkbills]

Can you do a video on the campaign structure of DPA ads?

[pacificnorthpets]

In the past if you launch a kickstarter campaign and don’t narrow it to only people interested in Kickstarter and crowdfunding, it tanks because educating people on Kickstarter is a huge hurdle. Will Facebook broad audience automatically figure this out or should we still narrow it?

[anastasiiapavlik]

Hi Dara. Thank you so much for the useful information. Could you please show me some examples of ads in the service niche that do not sell any tangible products? What structure and creative elements would you recommend?

[vernersriekstins]

Could you share your thoughts on the optimal number of creatives for a single Advantage Plus campaign? Is there a benefit to limiting it to 3-4 creatives, or can more be effective? Additionally, what’s your perspective on running multiple Advantage Plus campaigns at the same time, each with a distinct set of winning creatives?

[IcenWong]

Dara, could u make a complete course from setting up to actually making ads and making sales? I would definitely buy your course on this.

[MrTempest]

🔥as always Dara, one issue i face is briefing in the designers, typically i pull examples/inspo from foreplay and then break the ads down into is consecutive parts and what we would like to do but that often gets lost in translation, do you have an efficient approach for briefing in static images to design team?

[JexleyPorrata]

would you say that broad match and advantage plus shopping would be effective for a church?

[kaisabid]

Hey Dara, I’m impressed by this information and I would like to thank you so much for that,
Kindly can you speak about small budget campaigns for small businesses, we still stuck with low budget limitations from our clients 😅
Thanks again 😊

[nitinbaghel]

I understand now the time is for broad and ASC+ 🙂
But I have 2 questions? 😕
1. What should we use CBO or ABO campaign, when we start ads for the product?

2. Should we use Dynamic Creative?

[georgeeeeeeeee]

If you sell to Europe, do you make a separate campaign for each country or just put all countries in one campaign?

[ivankwok]

Hello Dara, new followers here, very insightful videos you made, big thank you. May I know what you may recommend on the budget ratio between Testing campaign & A+ Shoppping Campaign?

[aaronb]

"Your detailed targeting inclusions selection is a suggestion" - You're right, the days of lookalikes and interests are dead - because FB literally stopped them and will deliver your ads outside of the suggestion when it leads to better performance. Everything now is essentially "open" with "initial guidance".

[Aberaeron]

Thanks Dara, gave Advantage+ a whirl due to your post and in the past two days it's lowered the CPA of my comparable interest targeting TOFU campaign by 6x! Quick question. On the Advantage+ setup you can add an optional audience suggestion. What's your experience with and without a suggested audience included? I was thinking you could upload first-party data on purchases to go after more of the same? Thanks as always.

[rcmanization]

the constant background music is really throwing me off. coz it never changes, so it doesnt follow the way your speech changes when you're being more dynamic

[guiriectristan]

Another superb video, I love it, but do you still recommend the Broad for testing on brands that spend between €50-100/day?

[timm]

Dara what attribution settings are you currently using for ASC? Ive seen best performance with 1-day. Also noticed there’s a new engaged-view setting..

[littledole]

Okay Ms. Dara Denney, I got a question for you! I have a client that is in retail, but it's not an e-commerce business. They do countertops and cabinets sales & installation. Is there a way to make Advantage+ Shopping work for lead-dependent businesses? If not - what campaign/audience types do you recommend in 2024?

[JexleyPorrata]

HI, with what platform do you edit your videos?

[learning-dg]

how does that apply for a brand that is selling a specific product in a specific sports, that product has no use outside of that audience? do you still recommend broad targeting at the point?

[ioichmiguel]

Great video, thanks Dara! Question. When you talk about broad. Would you include specific "Advantage detailed targeting" to narrow down the broad audience or broad means no "Advantage detailed targeting" as well?