CleanAds I/O 2015 - 'How Clean is Cross-Device Targeting' - Melissa Parrish, AdExchanger Research

Recent AdExchanger research revealed this telling fact: Nearly 40% of marketers in a new survey think mobile’s ability to bridge the online and offline worlds is one of its biggest benefits, but more than half said the difficulty in identifying users across screens and experiences is one of their biggest disappointments with the channel.

This presentation will look closely at how accurate audience identification is when crossing to different devices, and how clean cross-device targeting in comparison with more traditional methods.

Melissa Parrish, Executive Director, AdExchanger Research