Marketing Lessons From The Trump Tower Climber

Mark Fidelman explains some marketing lessons from the Trump Tower Climber.

I like the tell the story of David and Goliath

Throughout my career I’ve primarily been the David – only occasionally the Goliath

I can tell you Goliath has a major advantage in marketing – but they are vulnerable

If you have the right David, you can knock off Goliath

Yesterday a man scaled the Trump Tower in Manhattan with suction cups.

And while he was eventually Caught, he trended on social media throughout the day –

His video explaining why he did it reached 2 million views so far

And while we don’t condone this type of activity but there is a lesson here

If you want to play David, and reach Goliath’s customers, you need to get attention – He got the attention

Over the past three centuries—from governments to businesses and beyond—had to be 'Big' ("Goliath") to survive.

But now, with social media now small organizations and individuals ("David") can compete on a level playing field.

How can your company beat the Goliath in your industry? How can you leverage social media to create attention grabbing events – LEGALLY

I’ll share some ideas in the comments but I’d love to hear from you.

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[NumeMoon]

Marketing Lesson #1: Why spend more on expensive commercials with prime time placements when you can get a guy with a hoodie and some suction cups to scale the side of a building, pre-empting all media for an entire day for the low, low price of a hot meal and a few thousand bucks? Trump University, where business ethics go to die.