Ad Network vs. Ad Exchange (Explained)

In this video I will give you a complete breakdown of the key differences between Ad Networks and Ad Exchanges so that you can get a high level view of how advertisers and publishers are using these marketing technologies to transact billions of impressions daily.

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[NadiaZlateva]

Thank you so much! You explained it better than my lecturer haha!

[XeniaShik]

I've been trying to understand Ad Network and Ad Exchange for a couple of weeks as I am watching level-up courses for digital marketing. And this is LITERALLY the first video explanation that helped me to cope with this! MANY MANY thanks!

[MuhammadUsman-wquo]

Best of the best lecture I had so far on youtube. Specifically with this topic

[MayPC]

You're coool, I have just joined a silicon valley start-up and we work with programmatic ads and stuff so I am so glad my basics are getting sorted, thank god bless u :)

[ananyaimtiazhussain]

I was really struggling with this topic. This really helped. Thank you very much.

[hopetambala]

You killed this! Thank you so much for this. It was a lifesave

[lmc]

Very informative. Thanks!!! I'm new to advertising and understand there is a lot to learn. For ad exchange vs. ad network alone has already throw me off a bit.

[aaditya]

Thanks a lot. This solved all my doubts. All the best. Looking forward for more

[kennedykago]

Very simple and straight forward..thanks

[DanielPirciu]

great content, I got exactly the answer I wanted ... you are actually the only one that explains exactly the different between GDN and Doubleckick :-D

[faithandtrustall]

Wow. Very good work. Thanks man) 👍🏻👍🏻👍🏻

[sungminkim]

It's an amazing and super crystal clear explanation to compare both such as a little bit hard to know exactly.

[adaariina]

Wao!! very informative for beginners like me. watch many videos but the explanation on a clear diagram make it a lot easier to understand.

[bramcops]

very well explained, good tempo with some useful stats ! 2 tumbs up !

[anshumanjha]

Thank you for sharing such beautiful insights. I am really looking forward to grow myself better with such knowledge. As a fresher I've got to understand much more about this.

[ArtichaPatise]

This is amazing! You've made it so simple and easy to understand. Keep it up good work *thumbs up*

[surajdhakne]

amazing video.. loved it. you should mention that inventory availabe thru Adnetwork can be bought thru Adexchange as well and vice versa. Also, Doubleclick DSP allows buying of Display & Search inventory while the opposite in not possible.

[meghanarthur]

This is great, thank you! How do I go about selling my space for advertisers to use? I have a platform with video -- I want to insert video advertisements.

[ssjj]

So, are SSP buying the inventory from publisher? or jus a middleman to DSP.

[jackchu]

6:50 DoubleClick acquisition took place in 2008!