How India's Perfumers Recreate The Smell Of Rain On Earth | Still Standing

We visited India’s perfume capital, Kannauj to see how craftsmen make "attar," or natural perfumes using a centuries-old steam distillation method.

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How India's Perfumers Recreate The Smell Of Rain On Earth

[openiamind]

About 25 years ago, I met an Indian woman (this was in Europe) she had a market stall, selling only a few things. I bought rose perfume from her for very little and honestly I did not expect much. 25 years later and it was still the most beautiful perfume I have ever smelled. If I used it, my entire house smelt like roses for several days.

This has led me on a quest to rebuy it for more than two decades. Every time I try to buy Indian perfume it is a cheap imitation. Amazon is a dead loss.

These guys need a website.

The smell of rain hitting soil?!!! Goodness me that sounds delightful.

[aightm]

The smell of rain hitting earth is called Petrichor. Humans can detect it with the same sensitivity that a shark can detect blood. Likely an evolutionary trait to find water

[mr.heisenberg]

For those who are not aware about Attar, it is like a *perfume without alcohol* but with a stronger scent. You may have seen in the video that people first apply it to their hands instead of clothes, that's because it's main supplement is oil which may leave stains if directly applied. Thus, applying it to the hands and then rubbing the hands on the cloth is preferred.

[beadmecreative]

India is one of the most interesting country and it’s blessed by a great geography which has influenced so much of its crafts, culture, art, music and obviously food.

[voltgaming]

The smell of rain hitting soil is one of the best nostalgic smells of all time

[shailyjhaveri]

The monsoon soil smell in tropical forests of India is heavenly bliss

[JiuYueChannel]

wow, the ways Indian people take avantage of natural methods are so skillful and amazing!

[tounoni]

I bought a tiny bottle of Rose oil in a New Delhi market from an old man. It was not expensive at all. OMG I have not come across that kind of potent oil, Just one or two drops lasted the whole day. Any drop on my dress lasted till it was washed. I used it for about 4-5 months and I have promised to go back to the market and buy as many as I see. I have not been back since 2012. Incredible. The old man told me I would return but I was not so sure then.

[abhishekrana]

Use it once and the fragrance lasts for at least ten or twelve days. Not like cheap scents which lasts only for one or two hours and hits the nose with smell like burning tyre.

[Doxsein]

The smell of rain hitting dry earth is called "petrichor". I hope to one day have the experience of smelling this incredibly impressive fragrance.

[halfmoon]

I must say the smell of rain in India throughout the monsoon is divine. Can't get the rain and the smell of hot chai/filter coffee anywhere else.

[AscendedStark]

Thank you for making so many topics on India 😊 Many have tried to destroy our culture but they've failed. But the world still has wrong narrative about us. We have a LOT to offer to the world 🙏🏻🇮🇳

[elfryeorin]

I want to smell the perfume so bad that at some point, I don't even realize I was sniffing my phone screen...

[daffnikharkongor]

Would hate to see them close down.
I'm from NE India and Hopefully when I'm older and they're still open I hope to visit them
Such amazing art

[ToxicGaming-mkbi]

Imagine if they had a website ready with proper international delivery. This video alone could get him thousands of regular clients.

Marketing is the key to survive no matter how skillful you are.

[ukik]

The amount of talent, history and rare arts in the Indian subcontinent is just unparalleled

[jacobsed]

So sad how artificial perfumes and branding are taking over… this is an ancient art and tradition. It will definitely make a come back…

[mansirautela]

Honestly, Attar is more economical in long run as it's very strong and long lasting, not to mention it is alcohol free. One small bottle of attar will last years.

[TheAvics]

There is a saying in India, "even sewers smell good in kannauj".

[christce]

Tbh, this type of ancient perfume should worth way more than any modern era western perfume. Sincerely hope that this wisdom and technique can be preserved for future generations