All eyes on the S4

Look closer, cause you might have just missed the chance to win the new Samsung Galaxy S4. We challenged people in Zurich to stare at the screen for 60 minutes. But the task isn't as simple as it looks. If you get distracted, the game ends. Do you have what it takes to win? Go ahead and open your eyes, they might get you the new S4.

[MarioKstgr]

It's been 10 years, holy shit, and still brings a smile to my face 🙋‍♂😊

[Michelalala]

Man, I walk by this place almost everyday and I missed the whole event. Haha. And for the people who think it was staged; Nope, it wasn't. Fantastic idea!

[vidskitkid]

Very very clever. Watched it at least 4 times and passed it on. Well done!

[northakara]

then he can marry any girl and saying "I can keep my eyes on you all day"

[robertaxel]

what I notice is how clean and gorgeous the train station is compared to too many others I have seen..

[basma_wa_noor]

this is awesome
it makes me smile ♡♡♡♡ love it

[Sunshns]

I just cannot describe how amazing this is, seriously, samsung has become so creative, qualitative and inovative, oh my god, seriously the most amazing thing ever!

[tinalove]

I LOVE IT!THIS AD IS SO GOOD!NO MATTER THE IDEA OR THE EXECUTION!AND THE WINNER IS VERY CUTE AS WELL!

[dannyboi]

That was like watching an abridged version of The Hunger Games.

But with stare downs...

[roadtodementia]

i think i watched this video over 10 times. and it stills brings a smile to my face. XD

[LuxrayVillage]

that's pretty cool! I feel like anyone who's been in the army or even marching band would be great at that because when you stand to attention you can't even move or smile or anything, and when you're learning it people will get up in your face and try to make you laugh and stuff.

[eggman]

how many phones do they give out? is this event still on?

[LucaPiccardiPiccas]

truly epic, given the fact that you get a discount based on how long you can "resist" haha. now i await a new iphone commercial to be dubbed.

[chehxx]

Omg and where can you find theses at???

[AlkaVirus]

This is actually a soul capturing device Samsung was testing. It takes 60 minutes of contact with the victims eyes. They needed a test subject so this was made.

[lithiumredhead]

Man, every time i'm watching this, i get goosebumps.

[franzfaramir]

LOL better than any actual Samsung commercial

[harrysboylan]

What was the piece of paper that came from the machine do?

[Akki]

I feel sorry for the guy who lost at 89% ^_^
But at least everybody had fun! Good promotion Swisscom, pls do more stuff like that!

[LeTendonBass]

There are people watching 10 hours of the same clip on youtube.. this should be a piece of cake! i'm gonna try it when they come to bern :D